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Assistant Director of Graduate Enrollment
Job #
042620
Department Code
22001-2020
Department
Maxwell Dean's Office
Job Title
Assistant Director of Graduate Enrollment
Location
Syracuse, NY
Campus
Syracuse, NY
Commitment to On-Campus Experience
Syracuse University is committed to delivering an exceptional student experience through vibrant, engaged campus communities. This position is based at the above campus location and requires regular in-person presence to support our students, collaborate with colleagues, and contribute to our thriving academic environment. Syracuse University values the collaboration, mentorship, and spontaneous connections that happen when our community works together on campus. Remote work arrangements are limited in accordance with University policy.
Pay Range
$62,400 - $68,000
Pay Determination
Pay rates at Syracuse University are based on a combination of factors including, but not limited to, the job responsibilities; the candidate’s education, training, work experience and key competencies; the university’s strategic priorities; internal peer equity; applicable federal, state, local laws, grant funding and contractual requisites; and external market analyses.
Staff Level
S4
FLSA Status
Exempt
Hours
Standard University business hours
8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)
8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)
Hours may vary based on operational needs.
Job Type
Full-time
Unionized Position Code
UA
Job Description
The Assistant Director of Graduate Enrollment is responsible for a range of duties associated with the enrollment of graduate students in the Maxwell School. The successful candidate will be responsible for overseeing all aspects of our graduate enrollment communications, will lead the coordination and management of the Maxwell Alumni Ambassador Program, and will assist with recruitment outreach, engagement, and events.
This position is part of a bargaining unit and is represented by the union SEIU, Local 200United.
This position is part of a bargaining unit and is represented by the union SEIU, Local 200United.
Education and Experience
- Bachelor’s degree in higher education administration, communications, or related field from an accredited university is required (master’s degree strongly preferred) and at least 5 years of relevant professional experience overall.
- Experience in marketing or communications, including utilization of marketing automation platforms, website content management software, and customer relationship management systems.
- Experience in recruitment and enrollment, preferably at the graduate level for a nonprofit institution.
- Excellent project management skills are required; must be able to work collaboratively and independently to complete projects on deadline.
- Strong interpersonal and communication skills and highly collaborative nature and proven ability to work as part of a team; ability to facilitate work between a wide range of individuals and groups including prospective students, alumni, faculty and staff from diverse backgrounds and campus departments is important for success.
- Capacity to develop understanding of the department’s graduate programs to explain to prospective students.
- Utilize excellent oral, written, and public presentation skills.
- Commitment to promoting an inclusive community where differing points of view and experience are valued as mutual opportunities for learning.
Skills and Knowledge
- Willingness and comfortability with learning new technologies.
- Experience with admission CRM systems, specifically Technolutions Slate.
- Dedication to high professional and ethical standards for handling confidential information.
- Adaptable and confident problem solver, able to generate actionable insights by analyzing data.
- Expertise in writing for a variety of audiences and experience creating marketing content.
- Understanding of best practices of marketing automation, email marketing, and customer relationship management.
- Knowledge of best practices around email deliverability, copy effectiveness and an understanding of current relevant laws and regulations (e.g. CAN-SPAM/CASL/GDPR) as well as current industry standards and techniques for digital content creation and management.
- Experience with graphic design and Adobe design software is preferred.
Responsibilities
- Management of Enrollment Communications – With a particular focus on the professional master’s programs, continue to develop and refine our enrollment communication plan across all phases of the student enrollment lifecycle. This involves research and analysis of best practices in student communications, development and maintenance of content calendars, creation and curation of content across an array of multimedia channels (including serving as the communications lead in our admission CRM, Technolutions (Slate), managing vendor relationships for the procurement of various recruitment materials, and providing analysis and recommendations for continuous improvements.
- Assist with the development and execution of paid marketing campaigns including visual creative, copy writing, and overall support for the campaigns.
- Management of the Maxwell Alumni Ambassador Program – In coordination with the Director of Graduate Enrollment and Director of Alumni Relations, manage all aspects of the ambassador program for graduate alumni. This includes coordination of outreach initiatives and the volunteer application/training/on-boarding processes, maintaining ambassador information and records, and ensuring our ambassadors are being utilized to support Maxwell’s graduate recruitment and enrollment goals.
- Direct Recruitment – Providing in-depth school/program/admission details and career opportunities via phone, email, online/virtual, and in-person engagement to prospective students. This will include limited off-campus travel for recruitment purposes, participation in on-campus and online recruitment activities, and various yield outreach and events.
- Other duties as assigned.
Physical Requirements
Not Applicable
Tools/Equipment
Not Applicable
Application Instructions
In addition to completing an online application, please attach a resume and cover letter.
About Syracuse University
Syracuse University is a private, international research university with distinctive academics, diversely unique offerings, and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and over 150 years of history, Syracuse University offers a quintessential college experience.
The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors, 100 minors, and 200 advanced degree programs offered across the University’s 13 schools and colleges; over 15,000 undergraduates and over 6,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit http://www.syracuse.edu.
The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors, 100 minors, and 200 advanced degree programs offered across the University’s 13 schools and colleges; over 15,000 undergraduates and over 6,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit http://www.syracuse.edu.
About the Syracuse area
Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.
EEO Statement
Syracuse University is an equal-opportunity institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.
Commitment to Supporting and Hiring Veterans
Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.
Commitment to a Respectful and Welcoming Community
Syracuse University fosters a welcoming learning environment where students, faculty, administrators, staff, curriculum, social activities, governance, and all aspects of campus life reflect a broad range of perspectives and experiences. The University community values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to engage with and appreciate the richness of backgrounds, beliefs, and experiences that shape our society. To achieve this, we strive to cultivate a community that respects and encourages open dialogue, understanding, and mutual respect.
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