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Assistant Director of Outreach
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A crucial member of the Education Abroad leadership team, the Assistant Director of Outreach is responsible for developing and implementing outreach and communication plans for the Education Abroad office. This role will have primary responsibility for the website, social media, and outreach activities including events, communications, and partnerships across the university. We are seeking a positive, creative individual to join our highly collaborative team of study abroad professionals!
Essential Duties:
- Develop and implement outreach and communication strategies & campaigns to increase study abroad participation.
- Manage content for social media, websites, flyers, online brochures, and other communication platforms.
- Plan recruitment events & activities for study abroad, including but not limited to the annual Study Abroad Fair and Study Abroad Week as well as other ongoing recruitment activities.
- Coordinate regular program and outreach activity evaluations.
- Ensure brand consistency across all digital and physical platforms used to promote study abroad opportunities.
- Develop resources for colleges, study abroad program leaders, liaisons, and advisors to enhance recruitment activities within and outside of the EA office.
- Coordinate the EA Ambassador Program.
- Collaborate and liaise with other OU offices to include Admissions & Recruitment and Marketing & Communication.
- Represents the University and participates in committees across campus.
- Serve as a support contact for Via TRM (study abroad application management software).
- Perform other duties as assigned.
This position will require occasional evening or weekend work to support outreach events or student activities. May involve periodic travel domestically or internationally for site visits, partner meetings, or professional development.
Required Education and Experience: Bachelor's Degree AND:
- 3 years of experience in managing educational programs or related student services.
Skills:
- Experience in public relations, marketing, or advertising.
- Ability to facilitate meetings and engage in public speaking.
- Excellent interpersonal and communication skills to engage with key stakeholders including students, faculty, vendors, and international partners.
- Competency in creating and analyzing data relevant to outreach/recruitment strategies and effectiveness.
- Experience creating engaging content, publications, campaigns, and other compelling collaterals for a variety of audiences.
- Knowledge of related best practices (social media, brand strategy, etc.).
- Ability to work with a variety of stakeholders with different priorities.
- Enthusiasm and creativity.
- Ability to engage in broad strategic thinking and planning.
- Study abroad or significant global learning experience.
Certifications: None
Advertised Physical Requirements:
- Standard office environment.
- Must be able to engage in repetitive motions.
- Hear including receiving detailed information orally.
Department Preferences:
- Bachelor’s or Master's Degree in marketing, advertising, public relations, graphic design, or media studies.
- Competency in creating and analyzing data to establish trends.
- Experience within the field of Education Abroad.
- Experience with data analysis or market metric analysis.
- Experience with relevant software (I.e. Google Analytics, Terra Dotta, Adobe Creative Suite).
Supervision:
Supervise 1- 2 professional staff.
Supervise 12 student employees who create content and advertising materials for the unit.
Special Instructions: If you are selected as a final candidate for this position, you will be subject to The University of Oklahoma Norman Campus Tuberculosis Testing policy. To view the policy, visit https://hr.ou.edu/PoliciesHandbooks/TBTesting.
Why You Belong at the University of Oklahoma: The University of Oklahoma values our community's unique talents, perspectives, and experiences. At OU, we aspire to harness our innovation, creativity, and collaboration for the advancement of people everywhere. You Belong Here!
Equal Employment Opportunity Statement: The University, in compliance with all applicable federal and state laws and regulations, does not discriminate on the basis of race, color, national origin, sex, sexual orientation, marital status, genetic information, gender identity/expression (consistent with applicable law), age (40 or older), religion, disability, political beliefs, or status as a veteran in any of its policies, practices, or procedures. This includes but is not limited to admissions, employment, housing, financial aid, and educational services.
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