Assistant General Manager

$49-5k Aqua-Tots Assistant General Manager (AGM) Job DescriptionPosition SummaryThe Assistant General Manager (AGM) plays a critical role in executing the day-to-day operations of the school and supporting the GM in achieving overall business performance. This role is responsible for driving sales execution, maintaining operational standards, and ensuring a consistent, high-quality family experience.The AGM acts as a key leader on-site, modeling accountability, urgency, and professionalism while helping to develop the team and ensure the school runs smoothly at all times.Key Responsibilities Sales ExecutionRevenue Support

• Support the GM in achieving monthly revenue budgets and YOY growth targets
• Drive daily sales execution and ensure the team is aligned to Daily Sales Goals (DSG)
• Actively coach front desk team on tours, lead follow-up, and closing techniques
• Ensure web leads, calls, and walk-ins are followed up on quickly and effectively
• Monitor enrollments, conversions, and gaps-and take action in real time

Team LeadershipAccountability

• Act as the on-site leader when the GM is not present
• Reinforce expectations and hold the team accountable to performance standards
• Support onboarding and training of new team members
• Provide in-the-moment coaching to improve performance and consistency
• Help maintain a positive, high-energy team environment

Family Experience

• Ensure every family interaction is warm, professional, and consistent
• Reinforce standards such as greeting swimmers by name and building relationships
• Support resolution of customer concerns quickly and effectively
• Help drive strong retention and overall satisfaction

OperationsDaily Execution

• Ensure the school is running smoothly day-to-day
• Maintain cleanliness, organization, and overall facility standards
• Support adherence to safety protocols on deck and in the lobby
• Communicate operational issues to the GM and help resolve quickly

Business AwarenessSupport

• Understand key metrics (sales, enrollments, unpaids, etc.) and how they impact performance
• Assist the GM in monitoring daily/weekly progress toward goals
• Help execute strategies to close gaps in revenue and performance

LeadershipCulture

• Model strong work ethic, accountability, and urgency
• Support a culture of ownership and positivity within the team
• Communicate effectively with both leadership and team members
• Step up as a leader when needed without waiting to be asked

Top AGM Expectations (Non-Negotiables)1. You Execute the Plan

• You take the GM's direction and bring it to life daily
• You ensure the team is aligned and following through
• You don't let things fall through the cracks

2. You Drive Daily Sales Activity

• You are actively involved in what's happening on the front lines
• You help the team hit daily enrollment goals
• You jump in to support tours, calls, and closing when needed

3. You Are a Leader On-Site

• When you are in the building, you are leading
• You are not passive-you are directing, coaching, and supporting
• The team looks to you for guidance and energy

4. You Hold Standards High

• You do not ignore poor performance or missed expectations
• You address issues in the moment
• You help maintain consistency across all shifts

5. You Protect the Family Experience

• You ensure every interaction reflects the brand
• You step in immediately when something feels off
• You care deeply about retention and relationships

6. You Support OperationsSafety

• You help ensure the facility is clean, safe, and running properly
• You reinforce safety standards at all times
• You communicate and act quickly on any issues

7. You Take Initiative

• You don't wait to be told what to do
• You identify problems and bring solutions
• You act like an owner of the business

8. You Bring EnergyUrgency

• You help set the tone of the building
• You keep the team focused, motivated, and moving
• You do not allow complacency