Department: Emerging Market
Region: Asian
Division: Biosimilars/Oncology
Position: Assistant General Manager
Management: Leads a team of 2-3 marketing personnel
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Leadership & People Management
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Lead, mentor, and develop a team of 2-3 marketers, fostering a high-performance culture.
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Ensure alignment of regional strategies with country teams while respecting local market dynamics.
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Drive team engagement, professional growth, and skills enhancement.
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Brand Strategy & Execution
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Directly manage select brands, overseeing positioning, differentiation, and lifecycle strategies.
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Guide team members in their respective brand responsibilities while ensuring execution excellence.
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Provide strategic direction to affiliate marketing teams and senior leadership.
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Market Insights & Competitive Intelligence
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Analyze market trends, competitive landscape, and customer insights to refine regional strategies.
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Ensure data-driven decision-making and provide market-specific recommendations.
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Product Launches & Lifecycle Management
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Lead new product launches, balancing regional alignment with local adaptation.
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Drive sustained brand growth through lifecycle management initiatives.
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Cross-Functional & Stakeholder Collaboration
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Work closely with Medical, Market Access, Commercial Excellence, and Regulatory teams.
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Align regional marketing plans with affiliates, distributors, and local teams.
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Partner with senior leadership to identify growth opportunities and address challenges.
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Cultural Sensitivity & Market Adaptation
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Ensure strategies are tailored for diverse Southeast Asian markets, considering cultural nuances.
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Adapt communication and branding to resonate with different healthcare environments
Strong leadership and team management capabilities, with experience in managing diverse teams.
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Ability to work across cultures, ensuring strategies are adaptable to different countries.
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Expertise in brand strategy, product launches, and lifecycle management - for oncology and hematology range of products.
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Strong analytical, strategic thinking, and problem-solving abilities.
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Excellent communication, negotiation, and stakeholder engagement skills