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Assistant Manager / Assistant Director Digital Communications (MARCOMS) Dte
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Last Date: Monday, November 10, 2025
Job Detail
Job Ref #:
Job/5895/10/28/2025
Age Limit:
2535
Experience:
Posted Date:
Tuesday, October 28, 2025
Salary:
Market Competitive
Job Description:
Qualification & Experience:
- MBA with Specialization / Experience in digital & SEO
- For Assistant Manager (3-4 Years) & Assistant Director (More than 5 years, Ideally 8 Years)
Key Responsibilities:
- Serve as the first point of contact for all clients for digital media-related support.
- Create monthly digital dashboards and supplementary reports for NUST’s brand performance to track campaign performance.
- Coordinating with internal stakeholders for their marketing specifications.
- Conduct training sessions on NUST Digital Communications and Branding Guidelines for stakeholders to ensure cohesive tone & messaging across all external and internal communication channels.
- Oversee the creation of impactful storytelling initiatives by leveraging digital media and AI tools, highlighting key milestones and achievements.
- Ensure content is SEO optimized, inclusive, and consistent in collaboration with ICT and other major initiatives.
- Sharing periodically digital intelligence report with leadership.
- Devising digital strategies (target audience, posting date & times, behaviors, money spent) for paid promotions.
- Oversee content and scheduling for all institutional marketing displays, including LCDs, SMDs, and standees across campus
- Coordinate and manage bulk SMS communication for critical university-wide announcements, including admissions updates, merit lists, and urgent notifications.
- Create original content for digital and multimedia formats, delivering consistent messaging across campaigns, platforms and audiences.
- Identifying new avenues for social media marketing and continuously improving the existing ones.
- Developing strategy for timely management of negative publicity on digital media.
- Continuously monitor the digital spaces and newspapers for NUST-specific news, and provide regular updates while taking measures for digital marketing & social media reporting, as well as carrying out competitive analysis.
- Performing miscellaneous tasks related to the functions of MARCOMS Dte.
- Any other tasks given by Director MARCOMS.
Knowledge/Skills/Abilities:
- Digital Marketing
- SEO
- Web Management
- Social Media Strategy
Terms and Conditions:
- Candidates are required to attach scanned copies of their documents (Academics /Professional).
- Last education certificate/degree must be attested/verified by HEC.
Candidates may be considered ineligible for the post due to any of the following reasons:
- 3rd Div in academic career / weak academic profile.
- NUST employees with less than one year of service with NUST and / or absence of NOC from Head of Institution.
- In process of pursuing a required degree.
- Medically unfit.
- Only selected candidates will be contacted and issued offer letter.
- Candidates serving in Govt departments, Armed forces may apply after seeking NOC from their respective parent department / organizations.
- Late / incomplete applications will be ignored.
- Only short-listed candidates will be considered / called for test / interview and no TA / DA will be admissible.
- NUST reserves the right to cancel, modify / terminate the recruitment program due to any reason, without notice, at any time.
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