Assistant Manager - Brand Communication

About the role

The Assistant Manager – Brand Communications & Creatives will play a key role in shaping and executing the brand’s communication across platforms. This role sits at the intersection of strategy, storytelling, and creative execution, ensuring that all brand narratives are consistent, compelling, and aligned with the brand’s voice and business goals.

You will work closely with internal teams, creative partners, and agencies to bring campaigns, content, and brand assets to life.

What you’ll do

Brand Communication & Storytelling

• Translate brand strategy into clear, engaging communication across digital, social, offline, and internal platforms.
• Ensure consistency of brand tone, voice, and visual identity across all touchpoints.
• Own brand messaging for campaigns, launches, and key initiatives.

Campaign & Content Management

• Support planning and execution of brand campaigns, product launches, and integrated marketing initiatives.
• Ensure all communication adheres to brand standards and compliance guidelines.
• Work closely with internal stakeholders to align brand storytelling with business objectives.
• Track effectiveness of brand content and campaigns through defined metrics.
• Use insights and feedback to continuously improve creative quality and storytelling impact.

What we’re looking for

• MBA Graduate with 2-4 years of experience in brand communications, creative strategy, or marketing, preferably in D2C, FMCG, beauty, lifestyle, or consumer brands
• Strong understanding of brand storytelling, creative processes, and campaign execution.
• Ability to brief creatives clearly and evaluate creative work objectively.
• Excellent written and verbal communication skills.
• Comfortable working in fast-paced, high-growth environments.
• Strong communication and stakeholder management skills with a bias for execution.

Why this role matters

This role is critical in ensuring that the brand’s story is told consistently and creatively at scale. As the brand grows, the Assistant Manager – Brand Communications will help strengthen brand recall, emotional connect, and cultural relevance across channels.

Location: Thane, Mumbai (WFO)