Assistant Manager – Business Analyst (S&OP and Demand Planning)

Job Title: Assistant Manager – Business Analyst (S&OP and Demand Planning) Location: Mumbai Key Responsibilities 1. Business Analytics & Insights  Analyze sales, inventory, platform performance, and customer demand data to generate actionable business insights.  Identify trends, growth drivers, performance gaps, and improvement opportunities across categories and platforms.  Build structured analytical outputs that support decision-making for business, category, and supply teams.

• Dashboarding, Reporting &Automation  Design, build, and maintain automated dashboards (daily/weekly/monthly) covering key eCommerce KPIs: sales, sell-through, DOH, stock cover, allocation effectiveness, and platform metrics.  Own end-to-end reporting—data extraction, transformation, visualization, and stakeholder distribution.  Partner with BI/Tech teams to enhance data accuracy and automate manual recurring reports.
• Operations & Stakeholder Analytics  Provide deep-dive analyses to category, supply chain, sourcing, and finance teams on performance drivers, stock risks, and platform dynamics.  Highlight risks and opportunities backed by data-driven recommendations.  Support leadership with ad-hoc analytics for strategic planning, performance reviews, and business initiatives.
• Demand Planning Support (Secondary Responsibility / Good to Have)  Assist in developing SKU-level demand forecasts using historical trends and marketplace inputs (nice-to-have skill).  Track forecast accuracy (MAPE/Bias) and provide analytical insights into deviations.  Support demand alignment with category and supply teams during campaigns or major events.
• Process & Data Improvement  Improve data hygiene, enhance report structures, and standardize analytics across the eCommerce portfolio.  Identify recurring issues in data visibility or reporting and propose solutions/tools to improve efficiency. Key Requirements  Min. 2 years of experience in Business Analytics, Data Analysis, eCommerce Analytics, or Supply Chain Analytics.  Strong proficiency in Excel and dashboarding/visualization tools (Power BI/Tableau/Data Studio/Looker).  Hands-on exposure to SQL/Python  Understanding of eCommerce operations preferred.  Strong analytical thinking, problem-solving, and comfort working with large datasets.  Ability to work in fast-paced environments with cross-functional stakeholders.  Demand Planning knowledge is a plus, not mandatory.
  
  

About Company

Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.

Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.

What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.

In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.

With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.