Assistant Manager - Capablity Development

Role Overview

The Assistant Manager – GTM supports the development and execution of go-to-market strategies to drive product adoption, revenue growth, and market penetration. This role works cross-functionally with marketing, sales, product, and operations teams.

Key Responsibilities:

• Conduct training regarding KPI's achievement system application
• Conduct Awareness session regarding merchandising.
• Assist in designing go-to-market strategies for new product launches or feature releases
• Conduct market research, competitor analysis, and customer segmentation
• Define target audience, value propositions, and positioning
• Coordinate marketing campaigns across digital, offline, and partner channels
• Ensure timely execution of launch plans and promotional activities
• Monitor KPIs such as customer acquisition, conversion rates, and ROI
• Analyze campaign performance and generate reports
• Recommend optimizations based on data insights
• Gather feedback from customers and sales teams
• Identify market trends and opportunities
• Support pricing and positioning decisions

Required Skills & QualificationsEducation

• Bachelor’s degree in Marketing, Business Administration, or related field
• MBA is often preferred

Experience

• 2–5 years of experience in marketing, product marketing, or GTM roles
• Experience with product launches or campaign management is a plus

Skills

• Strong analytical and problem-solving skills
• Project management and organizational abilities
• Excellent communication and stakeholder management
• Familiarity with digital marketing tools (CRM, analytics platforms)
• Understanding of market research and data analysis
• strong grip on MS Excle

Job Type: Full-time

Pay: Rs125,000.00 - Rs130,000.00 per month

Application Question(s):

• Are you able to join immediately?

Education:

• Master's (Required)

Experience:

• GMT: 5 years (Required)

Location:

• Karachi (Required)

Work Location: In person