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Assistant Manager - City Head - Sales & Marketing

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Responsibilities

  • Sales & BD Execution
  • Identify, pitch, and close deals with RWAs, apartment societies, commercial parking operators, malls, and private landowners for EV charger deployment.
  • Drive partnerships with residential and commercial real estate developers to integrate EV charging infrastructure.
  • Track and deliver on monthly and quarterly charger installation and usage targets.
  • Customer Acquisition & Experience
  • Educate end users on ATEL’s value proposition, app usage, pricing, and support.
  • Enable smooth onboarding of users and address their queries with quick resolution.
  • Drive consumer awareness initiatives like demo drives, society activation campaigns, and local engagement events.
  • Stakeholder Management
  • Build long-term relationships with society committees, facility managers, local influencers, and partners.
  • Coordinate with internal teams (technical, operations, marketing-DMAs) to ensure successful charger installations and go-live.
  • Team Leadership
  • Hire, train, and manage DMAs (Direct Marketing Agents) (as required as per company policy).
  • Monitor KPIs, lead performance reviews, and maintain high team productivity.
  • Market Intelligence & Strategy
  • Gather on-ground feedback about consumer behavior, site performance, and competitors.
  • Provide inputs to central teams on pricing, product positioning, and new feature needs.

Site Acquisition

  • Ensure team acquire best possible site, does site approval based on defined business SOPs.
  • Ensure good utilization of sites
  • Takes responsibility of city business KPI's

Utilization

  • Drive utilization as a KPI and ensure increase in utilization of sites on regular basis
  • Self-Motivated to visit sites, identify and address issues that leads to less utilization

Qualifications

  • Educational Qualifications: Graduation in any field (BE, BCom., MBA), Engineering Degree preferred, MBA is a plus.
  • 4–8 years’ experience in consumer sales, territory management, or new market development.
  • Experience in EV, renewable energy, real estate, or mobility sectors is a plus.
  • Strong B2C sales acumen with negotiation, presentation, and closing skills.
  • Proactive, self-starter with the ability to work in an evolving, fast-growth startup environment.
  • Comfortable with travel and extensive on-ground execution.
  • Ability to coordinate with multiple teams and ensure compliance with company policies.
  • Hands on knowledge of MS Office, SAP.

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