Assistant Manager – Digital Marketing

• Position: Assistant Manager – Digital Marketing
• Salary: AED 15,000 – 17,000 per month
• Type : Permanent

Key Responsibilities

• Develop and implement the digital marketing strategy in collaboration with the Line Manager, including customer identification, market trends, and competitor analysis.
• Plan, execute, and optimize digital campaigns across web, SEO/SEM, email marketing, databases, social media, and display advertising channels.
• Coordinate website content updates (landing pages, guides, notifications, etc.) with the web development team and ensure timely communication with the Line Manager.
• Ensure effective distribution of all digital marketing communications internally and externally.
• Analyze digital performance metrics to identify trends, insights, and optimization opportunities.
• Manage and enhance the company’s presence across all social media and digital platforms.
• Collaborate with internal teams and external agencies to develop landing pages and improve user experience.
• Design and optimize user funnels and conversion points to improve lead generation and engagement.
• Propose innovative and creative growth strategies to drive digital reach and engagement.
• Evaluate end-to-end customer journeys across multiple digital channels and touchpoints.
• Prepare regular performance reports, tracking KPIs and ROI, and provide actionable insights to management.
• Support the Line Manager during events and assist senior management with ad-hoc tasks as required.
• Ensure all company campaigns and initiatives are consistently and effectively represented across digital and social media platforms.