Assistant Manager, Digital Marketing Specialist

Ready to build the future with AI?
At Genpact, we don’t just keep up with technology—we set the pace. AI and digital innovation are redefining industries, and we’re leading the charge. Genpact’s AI Gigafactory, our industry-first accelerator, is an example of how we’re scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies’ most complex challenges.
If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment.
Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions – we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook.

Inviting applications for the role of Assistant Manager, Digital Marketing Specialist!
You will support the planning, execution, and optimization of digital marketing campaigns across multiple channels to drive traffic, engagement, and conversions for the website. You will be responsible for campaign setup, QA, deployment, performance monitoring, and optimization, while working closely with content, lifecycle, merchandising, and analytics teams. You will execute campaigns with a strong focus on data, audience targeting, testing, and continuous improvement.

Responsibilities

• Build, QA and deploy email campaigns by executing tasks related to audience segmentation, coding, testing, populating dynamic content, and scheduling deployments within the ESP
• Create HTML based emails. Slice all campaign PSD files to correspond with specific links to prepare for build
• Correspond builds with custom segments, tagged URL’s and dynamic content. Work closely with the Marketing and Strategic Partnerships teams to set up campaigns and gain approvals
• Examine all creative assets to ensure that content/message is approved by business owners and creative is optimized for delivery and performance
• Provide strategic guidance for deployments that drive stronger 1:1 customer experience
• Troubleshoot ad-hoc issues that may arise due to segmentation, dynamic content, or data. Comply with CAN-SPAM act. Monitor technical issues relating to email delivery

Qualifications we seek in you!
Minimum Qualifications / Skills

• Bachelor's degree in Marketing, Business, Communications, or related field
• Relevant years of experience in digital marketing execution or campaign operations
• Hands-on experience executing and monitoring digital marketing campaigns
• Understanding of digital marketing performance metrics and reporting
• Strong attention to detail and quality orientation
• Ability to manage multiple tasks in a fast-paced, SLA-driven environment
• Good communication and coordination skills

Preferred Qualifications/ Skills

• Experience supporting e-commerce or website-driven marketing initiatives
• Familiarity with analytics tools, dashboards, and campaign platforms
• Exposure to campaign optimization and performance analysis
• Experience working with cross-functional teams (content, merchandising, lifecycle, analytics)
• Understanding of customer journeys and conversion-focused marketing

Proactive problem-solving and continuous improvement mindset
Why join Genpact?

• Lead AI-first transformation – Build and scale AI solutions that redefine industries
• Make an impact – Drive change for global enterprises and solve business challenges that matter
• Accelerate your career—Gain hands-on experience, world-class training, mentorship, and AI certifications to advance your skills
• Grow with the best – Learn from top engineers, data scientists, and AI experts in a dynamic, fast-moving workplace
• Committed to ethical AI – Work in an environment where governance, transparency, and security are at the core of everything we build
• Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up.
Let’s build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.