Assistant Manager - Ecommerce

The job

The role incumbent will be responsible for owning and optimizing the end-to-end digital customer journey across the E-commerce platform. This role leads the strategic planning and execution of key experience drivers including on-site search, personalization, digital merchandising, and MarTech integrations. By delivering a seamless, engaging, and relevant shopping experience, the role plays a critical part in increasing conversion rates, enhancing customer loyalty, and driving sustainable business growth.

Job Description

Customer Experience, Search & Personalization

• Define and continuously improve the end-to-end digital customer journey across all touchpoints, with a strong focus on search relevance, product discovery, and personalized engagement
• Lead product development for site search, including algorithms, filters, sorting, and smart auto-suggestions to maximize findability and user satisfaction
• Drive dynamic product ranking strategies leveraging customer behavior insights, inventory data, trends, promotions, and seasonality

Visual Merchandising & On-site Experience

• Collaborate closely with design, buying, and content teams to create visually compelling, high-converting product listing pages (PLPs) and product detail pages (PDPs)
• Build and optimize tools and automation to empower internal teams in managing on-site merchandising such as product carousels, landing pages, and dynamic category showcases
• Balance data-driven automation with human creativity to maintain fashion relevance, editorial storytelling, and commercial impact

Mar Tech Product Ownership & Integration

• Own and build the Mar Tech ecosystem including CRM, Customer Data Platforms (CDPs), journey orchestration, loyalty platforms, and campaign automation tools
• Define and oversee data flows and integrations supporting personalized, event-triggered marketing journeys across owned and paid channels
• Develop modular, scalable user segmentation, targeting, and experimentation capabilities to drive smarter marketing execution

Product Roadmap & Agile Delivery

• Develop and maintain the CX and Mar tech product roadmap aligned with brand vision and business growth targets
• Translate business needs into clear product requirements and collaborate with design and engineering teams to deliver features on time and at scale
• Lead continuous experimentation through A/B testing and data-driven iteration to optimize digital experience

Analytics, Insights & Customer Advocacy

• Define, track, and report on key performance metrics such as search success, engagement, conversion rates, customer lifetime value, NPS, and merchandising effectiveness
• Use customer data and behavioral insights to identify opportunities and refine the customer journey across digital channels
• Act as the voice of the customer internally, ensuring user needs and expectations guide product decisions

Additional Familiarity & Growth Skills

To thrive and help scale our digital E-commerce business rapidly, the ideal candidate will:

• Have familiarity with AI/ML-driven search, recommendations, and merchandising automation tools to enhance personalization and customer engagement
• Understand E-commerce backend systems including ERP integrations, order management, and inventory syncing to ensure seamless CX
• Be experienced with loyalty, gamification, and referral mechanics that boost customer retention and lifetime value
• Have a strong grasp of data privacy and compliance requirements impacting customer data handling and marketing
• Bring knowledge of performance marketing dynamics, attribution modeling, and multi-channel campaign optimization to align product features with marketing goals
• Demonstrate a strategic mindset focused on scalable solutions, automation, and operational efficiency to support rapid business growth
• Possess excellent stakeholder management and leadership skills to align cross-functional teams and external partners around ambitious growth plans