Assistant Manager Influencer Marketing

Role Overview: Assistant Manager – Influencer Marketing to manage and scale influencer campaigns across Nykaa’s ecosystem. This role requires end-to-end campaign delivery, strong stakeholder management, relationship building with key influencers, and data-driven decision-making. The ideal candidate will thrive in a fast-paced environment, have an eye for detail, and a deep understanding of social media and influencer marketing trends.

Role Description :

1. Campaign Management & Target Delivery

• Manage timely execution (TAT) and delivery volume of:
• Influencer x Brand-Funded campaigns
• Influencer x Nykaa Sale campaigns
• Influencer x Nykaa Affiliate Program (NAP) campaigns
• Ensure smooth coordination and guestlisting for Nykaa influencer-driven events
• Track and improve Brand Partner NPS, measured by campaign satisfaction and repeat collaborations

2. Influencer Relationship Management

• Build and nurture long-term relationships with top-tier and emerging influencers
• Drive growth in new influencer collaborations by identifying fresh, relevant voices
• Oversee the negotiation and closure of blanket contracts with key creators
• Track and enhance Influencer NPS through proactive communication and campaign excellence

3. Data Tracking, Reporting & Analysis

• Own weekly, monthly, and quarterly reporting across all influencer campaigns and partnerships
• Analyze performance metrics (reach, engagement, conversions, etc.) and implement insights to optimize future campaigns
• Ensure timely submission and accuracy of all influencer performance reports

4. Cross-Team Collaboration

• Work with multiple internal stakeholders for smooth campaign delivery:
• Import & Domestic Brand Teams
• Social Media Team
• E-commerce Site Team
• Vendors & External Agency Partners
• Act as the central point of coordination for cross-functional influencer-led initiative

Knowledge, Skills & Qualification Requirements :

• 4–6 years of experience in influencer marketing, brand partnerships, or social media
• Proven track record in managing large-scale influencer campaigns end-to-end
• Strong negotiation and relationship-building skills
• Excellent project management and multitasking abilities
• Analytical mindset with proficiency in reporting tools (Excel, Google Sheets, etc.)
• Prior experience with fashion or beauty brands is a plus