Assistant Manager - Luxury Customer Marketing

Job Description :

Job Title: Assistant Manager - Luxury Customer Marketing

About the Function:

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

About the team:

At present, we are having an urgent opening for Assistant Manager – Luxury Customer Marketing for Diageo - United Spirits.

Level: L6A- Assistant Manager

Reports to: Senior Manager- Luxury Customer & Advocacy Manager

Qualification- MBA

Experience- 4-5 years of work experience in hospitality and luxury industry

The profile will be based out of Mumbai and will be handling both Mumbai (Suburbs), Thane & Nashik

Job responsibilities:

o To enable local sales teams to drive off takes through our New Luxury category (Reserve & Craft) by appropriate Strategies & TTL activities.

o To enable local sales teams to drive off takes through our Innovation category (new launches) by appropriate strategies & TTL activities.

o Both the above categories are driven through Key Accounts, Premium-on-Premise channels and off-trade – the incumbent will need to work very closely across channels and ensure category growth.

o Needs to understand the ROI behind every activation and control, manage budgets in line with off takes and conversions. Ensure periodic M&E in place for each such activation

o Would need to have excellent stakeholder management and work closely with TLs and KAMs to ensure on-ground follow through of activations.

o Ensure accurate documentation, supervision and monitoring of bills, POs, GRAs, PR-Ensure accurate spend of budgets at the state level.

o Plan and execute POSMs, Display Units, shelf shares for branding contract and get required sign -off for PO payments, Co-ordinate with vendors to oversee execution in the state.

o Monitor and report performance to the Customer Marketing Manager and support in defining actionable learning for improvement.

o Provide feedback to the regional marketing team and sale team for improvement based on the competitor analysis and performance wrt the plan

o Self-motivated and proactive individual who can work un-monitored and under constant pressure of numbers achievement

o To excel in developing strategies, one must master numerical analysis, advanced excel functions, and effective PowerPoint skills.

Flexible Working Statement: Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you’re supported from day one.

Diversity statement: Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

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