Assistant Manager - Marketing

Strategic RESPONSIBILITIES

• Align growth and marketing strategies with the overall business strategy.
• Understand the life cycle of customers and identify growth opportunities.
• Optimize acquisition and retention and increase frequency.
• Work closely with the growth team on defining the growth & marketing strategy, creating an execution plan, and launching initiatives to reach the projected ROI.

Operational

• Work with the marketing & growth manager on executing the growth plans.
• Assist in building and implementing the overall digital marketing strategy. .
• Stay up to date with the latest technology and best practices. .
• Manage all digital marketing channels. .
• Measure ROI and KPIs.
• Oversee all the company's social media accounts.
• Manage and improve online content, considering SEO, ASO and SEM.
• Monitor competition and provide suggestions for improvement.
• Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
• Help develop creative briefs and guide creative direction to meet objectives for all advertising and customer facing communications, including print, digital, and video assets.
• Conceptualize and execute multichannel campaigns across the customer lifecycle, ensuring the alignment of communications and messaging in all channels.
• Identify the effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.

People Management

• Frequent contact with Operations, product, technology, and finance team.
• Regular contact with creative agencies and designers.

Product/Process Improvement

N/A