Assistant Manager - Marketing and Communications

Assistant Manager - Marketing & Communications

Department: Institute for Educational Development

Organization: Aga Khan University

Location: Karachi, Pakistan

Position Type: Full-Time

Introduction:

Aga Khan University (AKU), chartered in 1983 as Pakistan's first private international university, is committed to the provision of education, research and health care of international standard relevant to Pakistan and the region. The affiliated Aga Khan University Hospital has well-equipped investigative services and provides state-of-the-art clinical facilities.

The Aga Khan University Institute for Educational Development (AKU-IED) is seeking an experienced and dynamic individual to assist in its marketing and communications efforts. This is an exciting opportunity to play a pivotal role in enhancing the visibility of a leading institution dedicated to advancing educational development in Pakistan and beyond.

As an equal opportunity employer, AKU believes in promoting a diverse and inclusive culture and is committed to adopt appropriate standards for safeguarding and promoting a respectful relationship with and between diverse workforce of its faculty, staff, trainees, volunteers, beneficiaries, wider communities, and other stakeholders with whom it works, including children and vulnerable adults and expects all employees/trainees and partners to share this commitment.

Responsibilities:

The Marketing and Communications department is responsible for enhancing the institution's brand presence, ensuring consistent and effective internal and external communications, and supporting institutional strategic goals. The Marketing & Communications Assistant Manager is a pivotal support role designed to ensure seamless coordination and execution of marketing and communication tasks. This position will provide the creative, digital, and organizational support necessary to amplify the institution's outreach and streamline internal workflows.

To provide comprehensive support to the Manager, Marketing and Communications in the execution of marketing strategies, management of digital platforms, creation of compelling content, and coordination between various departments and faculty. The role is essential for maintaining the flow of information, upholding brand standards, and enhancing the institution's digital footprint.

Coordination and Liaison:

• Act as a central liaison point between departments and faculty.
• Organize and facilitates meetings with clear agendas and document minutes.
• Ensure timely follow-up and tracking of action items from various stakeholders.
• Maintain organized records of documental projects, correspondence and communications.

Support Content Creation and Graphic Design:

• Assist in producing high-quality, on-brand visual and print materials to support institutional use.
• Ideate, coordinate and proof-read visually engaging content (e.g., posters, brochures, digital graphics, presentations).
• Coordinate professionally formatted and proofread print media, including reports, PRs, newsletters, and flyers.
• Maintain and update library of design templates for institutional use.

Digital Media and Social Media Management:

• Oversee institution’s social media presence and create basic multimedia content timely in liaison with the concerned stakeholders.
• Regularly updated social media channels (LinkedIn, Instagram and Facebook) with curated and scheduled content.
• Prepare monthly reports on social media engagement and growth, with strategic recommendations.
• Collaborate with AV personnel to maintain a collection of edited photos and videos for promotional use.

Content Writing and Editorial Support:

• Draft clear, accurate, and compelling written content for various platforms.
• Develop articles, announcements, website updates, and internal communications.
• Review and proofread documents to ensure accuracy, professionalism, and alignment with institutional tone.

Event and Administrative Support:

• Provide logistical support for events and ensure the maintenance of the department's digital assets in coordination with the AV personnel.
• Effective support in the coordination and branding of institutional events.
• Maintain a structure and easily accessible digital asset library (images, videos, templates).

Requirement:

To success in this role, you must have:

• A Bachelor’s degree in Communication Design, Marketing, Communications, or a related field is required; Master’s degree will be preferred.
• Proficiency in design tools (e.g., Canva, Adobe Creative Suite) and basic video editing software (e.g., CapCut, iMovie).
• Demonstrated strong organizational, multitasking, and attention-to-detail skills.
• Excellent written and verbal communication skills in English.
• A collaborative mindset and strong teamwork abilities.
• 1–2 years of experience in a coordination, content creation, or digital media role.
• A creative and aesthetic eye for design and content.
• Familiarity with academic or administrative workflows.
• Proven ability to work effectively under pressure and meet deadlines in a dynamic environment.

Comprehensive employment reference checks will be conducted.