Assistant Manager Marketing Segments

Department & Function: Commercial Planning & BS North

Position: Assistant Manager Marketing Segments

Location: Islamabad - North

Reporting to: Senior Manager Commercial Planning & Business Support

Job Type: Permanent

Job Purpose:

• This role involves designing & managing end-to-end consumer product launches & campaigns, related to the Prepaid Regional Segments, Mobile Broadband, and Internet SIM. Responsible for execution of the Regional voice & data segment strategy, including but not limited to product portfolio enrichment, subscriber base management, and revenue maximization.

Job Responsibilities:

• Identification and development of Regional voice and data segment strategy.
• Generate actionable market, customer and competitor insights to support planning, gap identification, and decision-making.
• Monitor key KPIs including revenue, ARPU, customer base, churn, market share, bundles penetration, usage trends, and campaign performance at regional level.
• Identify gaps in the portfolio, propose changes, and execute proposals.Identify priority segments, underserved markets, growth opportunities, and recommend the right product, offer, and channel mix.
• Ability to understand problem statements, find analytical answers and present solutions.
• Develop region-specific segment strategies aligned with One City One Strategy, customer needs, competitive dynamics, and network realities.
• Identify and develop localized revenue opportunities in priority scenarios such as universities, hospitals, malls, tourist areas, residential clusters, and enterprise pockets.
• Support regional growth of home and fixed-wireless products, including FTTH and FWA, through targeted market development, channel readiness, and localized go-to-market initiatives.
• Prepare regular dashboards and performance reports, highlighting risks, whitespace opportunities, and recovery actions.
• Coordinate and build a strong relationship with cross-functional teams to ensure operational excellence.

Eligibility Criteria (Education, Knowledge, Experience and Skills):

Education:

• Must have a Bachelor's Degree

Work Experience:

• Up to 3 to 4 years of experience is required

Skills – Job Specific:

• Strong analytical skills
• Manage end-to-end product launches in coordination with all other Stakeholders
• Ability to convert raw data into presentation
• Staying on top of numbers