Assistant Manager - Marketing, The Collective & Mono Brands

Key Result Areas

Supporting Actions

Manage Vendor Payments

• Onboard new vendors to register them with The Collective
• Manage budgets, invoices for marketing activations & ensure timely payments to vendors
  
  

Understand, Define & Continuously track evolving consumer needs

• Understand triggers influencing buying, buying process and shopping behavior through research activities
• Touch base with consumers to continuously improve marketing activities and messaging
  
  

Develop Relationships with agency partners to build & execute Communication & Marketing plans

• Plan a comprehensive marketing strategy in line with the vision of the creative team with clear cut timelines and well defined measurement criteria
• Plan and execute on communication and marketing plans ensuring that a consistent 360 degrees approach through all consumer touch points is in line with the Brand’s Point of View
• Ensure efficient amplification of ongoing campaigns and consistently explore new avenues to build brand equity
• Create reports to track campaign performance and effectiveness and apply learnings for future campaigns
  
  

Define Brand Positioning & build a system to monitor brand performance

• Based on the Target Group profile, work with the creative team to define the brand personality
• Define & maintain relevance of the value dimension of the brand- both tangible & intangibles
• Set Up a tracking system to periodically monitor and provide feedback to the creative team on Desired vs. Actual Brand Positioning
  
  

Customer engagement

• Plan the marketing Campaign Effectiveness
• Consumer Insights Management efficiency ( Eg: quality of Consumer panel Forum findings report/ Consumer research & analysis Reports)
  
  

Build an Efficient Marketing Budget & Execute on agreed Brand Objectives

• Define Brand Objectives in terms of salience in the target segment, footfalls into the store, consumer experience within the store and CRM
• Build Marketing Plans and Budget for executing on agreed objectives
• Innovate in marketing execution to build marketing cost efficiencies
  
  

Efficiency in marketing processes

• Agency Management
• Media plan effectiveness wrt reach and frequency
• Annual Brand Plan Process efficiency
  
  

Monitor competitive brand marketing activities

• Track market research data
• Gather intelligence on competitor activity constantly and incorporate changes in marketing/ communication plan