Assistant Manager – Media Buying - Dubai Holding Real Estate

About Dubai Holding Real Estate:

Dubai Holding’s real estate business has developed strategic destinations and communities that offer unique and attractive lifestyle opportunities to meet the evolving needs of Dubai’s residents and visitors alike. As a master developer, we invest in sustainable infrastructure, accessibility, community amenities and family-focused facilities including community centers, mosques, schools, supermarkets and landscaping.

Our integrated real estate offering also includes a robust land sales portfolio, project management for large-scale projects, as well as top-notch facilities management services.

An opportunity has arisen for a Assistant Manager – Media Buying to join Dubai Holding Real Estate .

The role is responsible for managing end-to-end digital media buying, as well as supporting OOH and DOOH executions, to deliver a performance-led marketing roadmap that supports DHRE’s real estate growth objectives.

Key Accountabilities :

Media Planning, Buying & Agency Management

• Act as the primary day-to-day liaison with appointed media agencies, ensuring strong governance, clear communication, and timely review and approval of digital media plans to drive optimal campaign performance.
• Oversee the execution of always-on and tactical digital media campaigns across the Company’s real estate portfolio, ensuring alignment with project objectives, budgets, and performance KPIs.
• Lead media briefings for ongoing campaigns, review media strategies and flighting, and approve campaign roll-out assets and ad formats across platforms.

Campaign Execution & Operations

• Support the marketing executive responsible for raising digital media projects in Oracle by coordinating documentation, approvals, and timelines to ensure seamless campaign execution.
• Coordinate with creative agencies and third-party translation partners to manage accurate and timely localization of campaign assets across multiple markets and languages.
• Support the planning and execution of OOH and DOOH media buying, including media recommendations, site selection inputs, creative adaptations, and post-campaign reporting.

Performance, Analytics & Optimization

• Partner with the Analytics team to support the development of campaign performance dashboards and attribution models using Google Analytics, Power BI, and platform-level reporting.
• Monitor live campaign performance and provide actionable insights and optimization recommendations to improve efficiency, reach, and conversion outcomes.
• Ensure media delivery is tracked against agreed KPIs, budgets, and timelines, escalating risks or underperformance where required.

Lead Management & Cross-Functional Collaboration

• Work closely with the CRM team to manage and optimize lead quality from media buying campaigns, supporting lead qualification, nurturing strategies, and conversion improvement.
• Collaborate cross-functionally with Marketing, Sales, CRM, Analytics, and external partners to ensure integrated execution and alignment across the full marketing funnel.

Innovation, Market Expansion & Best Practices

• Evaluate emerging digital platforms, ad formats, and new geographies for future media buying opportunities, providing recommendations to enhance reach and effectiveness.
• Support always-on brand amplification and boosting campaigns across social and digital platforms to sustain brand visibility and engagement.
• Stay up to date with industry trends, platform updates, and media innovations, sharing insights and recommendations to continuously evolve the Company’s digital media approach.

Qualifications, Experiences, Skills:

• Bachelor’s degree in Marketing, Media, Communications, Business , or a related field
• 5–7 years of experience in digital media planning, buying, and performance marketing , gained in media agencies and/or client-side environments managing multiple accounts
• Strong hands-on experience across Google Ads, Meta (Facebook & Instagram), YouTube, and Programmatic platforms (DV360)
• Proven ability to manage and optimize lead generation campaigns, long-consideration funnels, and always-on performance media
• Solid experience in performance reporting, campaign optimization, and media budget ownership
• Ability to work closely with Marketing, CRM, Sales, and Analytics teams to align media strategy with business objectives
• Experience within real estate, property, retail, hospitality, or other high-consideration sectors is a strong advantage
• Good understanding of media agency governance, processes, and controls
• Strong analytical mindset with attention to detail and accuracy in execution
• Comfortable operating in a corporate, structured environment and managing multiple campaigns under tight deadlines

Preferred / Added Value

• Relevant certifications ( Google Ads, DV360, Meta Blueprint, Performance Marketing )
• Exposure to OOH / DOOH media planning at a foundational level
• Familiarity with enterprise finance workflows (PR/PO systems such as Oracle)
• Awareness of data privacy and compliance requirements (GDPR, PDPL)

About the Benefits:

At Dubai Holding, we're committed to nurturing the success and well-being of our colleagues. Join our dynamic and diverse team, and enjoy a comprehensive benefits package that includes competitive compensation, career development opportunities, and a collaborative work environment. We strongly believe in creating an empowered workforce that will help us build a connected city for tomorrow. We are committed to attracting the brightest minds and nurturing the most pioneering candidates who desire to make a great impact on the future of Dubai.