Assistant Manager - Performance Marketing (D2C)

About Us:

Plum is one of India’s science-first, vegan, premium beauty brand with a strong portfolio of skincare and haircare products. By smartly combining research-backed actives with the chemistry of botanical ingredients, Plum creates formulas that truly resonate. At the heart of everything, Plum has a simple message: 'We have chemistry - with each other, with our product & especially with our customer.’

The brand is driven by a strong leadership and investor team, focused on building value for people, the planet, and profit-sharing participants.

Key Responsibilities:

• Execute and optimize campaigns across Google Ads (Search, Display, YouTube) and Meta (Facebook/Instagram) platforms.
• Manage Performance Max (PMax) campaigns to ensure visibility across Google surfaces
• Own budget pacing, daily bid strategy changes, and campaign health checks
• Track, monitor, and analyze campaign performance (CAC, ROAS, CTR, CVR, LTV).
• Generate weekly and monthly performance reports with actionable insights.
• Leverage GA4, Meta Ads Manager, Google Ads dashboard, and Looker Studio
• Monitor landing page performance and collaborate with UI/UX and tech teams to improve conversion journeys
• A/B test creatives, ad copies, and CTAs regularly.
• Use customer segments (RFM, behavioral cohorts) to tailor ad messaging
• Work with design and content teams to brief and review performance creatives.

What you bring?

• 2–4 years of experience in performance marketing for a D2C brand (having own website) or performance-focused digital agency
• Hands-on experience managing Meta Ads, Google Ads, and PMax campaigns
• Strong understanding of funnel metrics, attribution and campaign structures
• Proficient with tools like GA4, Meta Ads Manager, Google Ads, and Excel/Sheets
• Understanding of Shopify, eCommerce stacks
• Passion for beauty, skincare brands

Location: Thane, Mumbai