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Assistant Manager - SEO
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Essential Duties and Responsibilities:
- Develop and execute successful SEO strategies to increase organic traffic and improve search engine rankings.
- Take ownership of assigned accounts and ensure deliverables are met within specified timelines.
- Conduct comprehensive keyword research to guide content creation and optimization efforts.
- Identify and address technical SEO issues on websites and recommend appropriate solutions.
- Optimize website content, including landing pages, meta tags, and site structure, for improved search visibility and user experience.
- Collect and analyze data using tools such as SEMrush, Ahrefs, Screaming Frog, MOZ, and Google Analytics to track and report on traffic, rankings, and other SEO metrics.
- Stay updated on industry trends, algorithm updates, and best practices in SEO and integrated marketing.
- Collaborate closely with cross-functional teams, including content, design, and development, to implement SEO recommendations and drive results.
- Communicate effectively with internal stakeholders and clients to provide regular updates, insights, and recommendations.
Education and/or Work Experience Requirements:
- Bachelor’s degree in marketing, communications, or a related field.
- 3+ years of experience in SEO with a strong understanding of standard and current SEO practices.
- Experience in conducting keyword research and optimizing website content.
- Familiarity with SEO reporting and analysis.
- Have proficiency in using tools such as SEMrush, Ahrefs, Screaming Frog, MOZ, and Google Analytics.
- Strong analytical skills and attention to detail.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- Proficiency in Microsoft Excel for data analysis and reporting.
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