Assistant Manager - Social Media

Job Description

Company Description

• We believe in performance, agility, innovation, fun, collective intelligence, and empowerment.
• We take great pride in celebrating successes, yet we do also accept to fail so we can bounce back even stronger.
• We are empowered and fully accountable. Everyone is encouraged to take ownership, make decisions and drive impact.
• We act as One team. Global, Regions and Hotels build and drive our commercial and marketing strategy together, support each other and grow collectively. We learn from each other, we win collectively.
  
  

Job Description

We are seeking an enthusiastic and innovative Assistant Manager - Social Media to join our dynamic team in Ras Al-Khaimah, United Arab Emirates. In this role, you will be responsible for developing and executing engaging social media strategies that elevate our brand presence and drive customer engagement across various platforms.

• Design and implement creative social media campaigns aligned with our brand identity and marketing objectives
• Manage and grow our social media presence across platforms such as Instagram, Facebook, Twitter, and LinkedIn
• Create and curate compelling content, including visuals, stories, and videos, to increase brand awareness and engagement
• Analyze social media metrics and prepare reports to optimize campaign performance and inform strategy
• Collaborate with internal teams and external partners to ensure consistent brand messaging across all channels
• Monitor and respond to customer interactions on social media, maintaining a professional and friendly tone
• Stay up-to-date with the latest social media trends, best practices, and platform updates
• Assist in developing and implementing overall digital marketing strategies
• Coordinate with the marketing team to align social media efforts with broader marketing initiatives
• Manage social media advertising campaigns, including budget allocation and performance tracking
  
  

Qualifications

• Bachelors degree in Marketing, Communications, or a related field
• 2-4 years of experience in social media management or digital marketing
• Strong understanding of social media platforms, digital marketing trends, and social media algorithms
• Proficiency in social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics)
• Experience with content creation tools and graphic design software (e.g., Adobe Creative Suite, Canva)
• Excellent written and verbal communication skills, with the ability to adapt tone for different audiences
• Analytical mindset with the ability to interpret data and derive actionable insights
• Proven track record of developing and executing successful social media campaigns
• Strong organizational and time management skills, with the ability to handle multiple projects simultaneously
• Creativity and innovation in content creation and campaign ideation
• Customer-focused approach with experience in online community management
• Ability to work collaboratively in a fast-paced, dynamic environment
• Knowledge of social media best practices, including compliance and ethical considerations
• Familiarity with emerging social media platforms and trends
  
  

Additional Information

At Accor, we are committed to diversity . Each individual, each personality, and each experience has its place to grow and make us grow collectively. Everything we do, we do with heart . We are creators of emotions, professionals of the human experience, open to others and the world around us.

• Our culture is inclusive. We value the richness of the 120 nationalities, the different backgrounds, the different stories that make up our company.
• We care for the world around us: our teams, our guests, our establishments, our environment are at the heart of our concerns. Our mission is human, essential: to bring cultures together, to open windows on the world, to provide unforgettable experiences, day after day.
• All our Heartists are talents in the making, they are the future of our group and our hotels. Helping them grow professionally and develop personally according to their wishes and ambitions is our priority.
• Together, we imagine your future. Our group is large, with many opportunities, and the experiences are infinite.
• We dare to question the status quo. We challenge ourselves to always do better. We take risks, we dream the impossible and make it possible.
• Hospitality is teamwork, and we are stronger together. We believe in caring, we respect our differences and value all voices. We work as a team, saying what we do and doing what we say.
  
  

Job Details

Role Level: Entry-Level Work Type: Full-Time Country: United Arab Emirates City: Ras Al Khaimah Company Website: sofitel.com Job Function: Sales Company Industry/

Sector: Hospitality

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About The Company

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