Assistant Manager, Social Media Platforms - Proximity Markets

Job Objective:

The Assistant Manager Proximity Markets is responsible for supporting the delivery of social media activities for GCC/MENA proximity markets by coordinating campaign execution, content delivery, community engagement oversight, reporting, social listening and day-to-day agency/vendor follow-up.

The role ensures consistent Consumer Advocacy messaging and helps improve channel performance against agreed KPIs.

Core Functional Responsibilities & Subject Matter Expertise

• Support proximity markets social media strategy by preparing inputs, gathering market/channel insights, and coordinating execution requirements (timelines, deliverables, approvals).
• Assist in the rollout of proximity-market campaigns by coordinating launch checklists and ensuring required assets and platform setups are in place.
• Collaborate with marketing teams by coordinating content briefs and requests, consolidating feedback, and ensuring timely delivery of culturally relevant content for GCC/MENA audiences.
• Support content distribution by scheduling and publishing posts, ensuring format compliance metadata/tagging accuracy, and adherence to brand and platform guidelines.
• Continuously monitor proximity market trends by tracking platform trends, competitor activity, and campaign performance signals, and summarizing findings for stakeholders.
• Support optimization efforts by flagging performance gaps, suggesting test ideas (format/timing/creative variations), and implementing approved adjustments.
• Support influencer and partner activations by coordinating outreach logistics, deliverables, posting schedules, approvals, and reporting in line with agreed plans.
• Maintain tracking records for influencer/partner activities, including deliverables, timelines, and performance outcomes.
• Work closely with Consumer Advocacy by applying approved messaging guidelines across proximity market social channels and ensuring tone-of-voice consistency.
• Support issue handling by monitoring audience feedback and escalating sensitive cases (complaints, misinformation, reputational risks) through agreed protocols.
• Support financial oversight by maintaining spend trackers, validating invoices against deliverables, and coordinating with agencies to capture planned vs. actual spend.
• Flag budget risks early by monitoring burn rate and sharing updates with relevant stakeholders for action.
• Prepare regular performance reports by compiling platform and campaign analytics, ensuring data accuracy, and summarizing trends against KPIs.
• Support insight generation by highlighting key learnings and observations to inform recommendations and optimization discussions.
• Stay updated on platform updates and regional digital trends by monitoring new tools/features relevant to proximity markets and sharing practical implications for execution.
• Maintain platform hygiene by ensuring channel setup, content specifications, and publishing practices follow current best practices.
• Support channel performance review by maintaining performance dashboards and tracking improvements across reach, engagement, sentiment, and community health metrics.
• Assist with optimization initiatives by coordinating content tests, documenting results, and maintaining a log of learnings.
• Support community engagement oversight by monitoring daily community activity, ensuring responses meet service expectations, and coordinating replies based on approved playbooks.
• Track and report community KPIs (response time, sentiment, volume, recurring themes) and escalate issues when needed.
• Utilize social listening tools by monitoring key themes, sentiment, and emerging conversations relevant to Dubai tourism in GCC/MENA.
• Identify proactive engagement opportunities by flagging trends, questions, and advocacy moments and proposing responses/activations.
• Collaborate with agencies by coordinating deliverables and timelines, consolidating feedback, and ensuring outputs align with campaign goals and messaging.
• Support spend alignment by tracking creative/analytical deliverables against the approved plan and documenting changes for visibility.
• Support vendor selection activities by coordinating documentation and inputs, as required.
• Track vendor performance by monitoring SLA indicators, deliverable quality, and turnaround time, escalating recurring issues through agreed channels.
• Foster effective relationships by acting as a coordination point for updates, follow-ups, and approvals across internal teams, agencies, and external stakeholders.
• Ensure smooth execution by maintaining action logs, meeting notes, and status updates for proximity markets social activities.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 5 years of experience in social media operations, community management, digital marketing, or agency coordination (GCC/MENA exposure preferred).
• Demonstrated experience supporting social media campaigns (organic and paid), including content coordination, publishing, and performance tracking.
• Experience working with agencies, vendors, and/or influencers, including coordinating deliverables, approvals, and reporting.
• Experience using social media management and analytics tools (e.g., Meta Business Suite, Sprinklr, Hootsuite, Sprout Social, Google Analytics or equivalent) and social listening tools (preferred).
• Tourism, government, destination marketing, or large brand environment experience is a plus.
• Language: Arabic and English