Assistant Manager, Social Media - West Elm

ESSENTIAL FUNCTIONS:

Plan and execute brand social media initiatives:

• Influencer Partnerships:

  • Updating Social Content and Partner Trackers Weekly

  • Communicating with partners and keeping informed on deliveries, etc.

• Content:

  • Shoot & Edit Social-First Video for Social, Site & Email Channels

  • Schedule branded content via Bazaarvoice

  • Push Content Live Across Channels

  • Interact with consumer facing content – DMs, Tagged UGC, responding to comments (non-customer service facing)

• Paid Social:

  • Support team with all paid social media requests, ie weekly meeting recaps, coordination of creative assets and communication with marketing team pre and postproduction

  • Gather all Paid Social for weekly updates and uploading

• Reporting:

  • Weekly Trend Report showcasing industry trends, best practices and competitive activity across content, content creators, influencers and brand ambassadors

  • Weekly and Quarterly Organic Social Metrics across all Channels

• Manage UGC Content:

  • Across weekly moderation, UGC reporting, supporting UGC expansion across organic and product seeding

  • Partner with vendors to increase UGC presence, approve and upload UGC to appropriate website stream
    

QUALIFICATIONS

• 2-3 years of social media, content and/or online brand marketing experience

• Significant project management experience

• Undergraduate degree required, concentration in Marketing, Advertising, Public Relations, Journalism or related communications field preferred

• Editorial experience in branded content or copywriting

• Actively involved in social media space, with a proven understanding of how to use social media tools to effectively listen, communicate, and build relationships

• Hands-on experience with online communities and social networking sites in a professional capacity, including Instagram, Facebook, Pinterest, Twitter, YouTube, and other emerging platforms

• Basic familiarity with Photoshop and experience creating graphics for visual-based platforms like Pinterest

• Technical understanding of existing digital platforms, emerging technologies, and integration strategies

• Excellent written communication skills, with the ability to successfully interact directly with customers and members of the community in a public forum

• Strong interpersonal skills with the ability to establish effective relationships with all levels within the company

• Effective time and project management skills, with ability to organize and prioritize efficiently

• Highly creative and self-motivated, with strong conceptual and decision-making skills

• Proficient in Microsoft Excel and PowerPoint, as well as experience using social media tools like Sprinklr and Curalate for scheduling content and reporting performance
  

Our Culture & Values

We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing.

People First

Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available:

Benefits

• A generous discount on all WSI brands
• A 401(k) plan and other investment opportunities
• Paid vacations, holidays, and time off to volunteer
• Health benefits, dental and vision insurance, including same-sex domestic partner benefits
• Tax-free commuter benefits
A wellness program that supports your physical, financial and emotional health

Continued Learning

• In-person and online learning opportunities through WSI University
• Cross-brand and cross-function career opportunities
• Resources for self-development
• Advisor (Mentor) program
Career development workshops, learning programs, and speaker series

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration).

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

The expected starting pay range for this position is $75,000-$85,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.