Assistant Manager - Trade Marketing

The job

The Assistant Manager - Trade Marketing, will play a key role in strengthening the brands presence within Retail channels by ensuring consistent and attractive product presentations at points of sale.

Job Description

• Managing and overseeing brand presentation across Retail channels, ensuring alignment with brand guidelines and local market needs
• Conducting frequent on-site visits at POS locations locally and regionally to monitor and support brand execution
• Developing and maintaining comprehensive marketing calendar, both annual and customized for retail partners, aligned with business objectives and partner strategies
• Leading in-store visual merchandising initiatives and seasonal window campaigns to maintain brand consistency
• Collaborating with the Sales Team to develop permanent visibility solutions that enhance brand presence
• Managing the trade marketing budget and coordinate with suppliers for production, delivery, and installation of marketing materials
• Working closely with internal teams and brand principals to ensure cohesive execution of marketing plans
• Supporting product development forecasts and assist with ad hoc projects as needed
• Monitoring and reporting on campaign performance, providing insights and  recommendations for improvement
• Maintaining strong relationships with retail partners, principals, suppliers, and agencies
• Overseeing warehousing and distribution of POS materials
• Assisting the Sales team on various projects, ensuring timely delivery and reporting of marketing activities