Assistant Marketing Manager

Marketing Research

Identify potential sources of business and implements marketing activities to support approved sales strategies.

Monitor competitor’s activities including accommodation rates, special promotions, packages, menu offerings, and conference and banquet promotions for the purpose of benchmarking the hotel’s offerings.

Maintain up to date files on all direct competitors.

Prepares monthly, quarterly and bi-annual analysis on the hotel’s house mix and performance versus the hotel target markets.

Prepare 12-month marketing plan and expense budget

Reviews and coordinates the placement of publications in hotel guest suites and public areas.

Updates all marketing communications, collateral production and branded promotional items in accordance with brand guidelines.

Marketing Promotions/Advertising

Plan, coordinate and administer hotel sponsored entertainment activities.

Coordinate with and provide support to hotel departments, suppliers, partners and other relevant parties for all promotional activities, trade shows, and food and beverage promotions.

Plans, prepares and coordinates the timely placement of promotional material and other visual displays in strategic locations throughout the hotel.

Set up, coordinates and implements direct mail promotional campaigns in accordance with the hotels’ business plan.

Coordinates the production of monthly mailers for food & beverage and sales & marketing items.

Procure and maintain hotel corporate gift item inventory and ensure the distribution of gifts is carried out in accordance with hotel policies and procedures.

Administer all advertising contracts and maintain detailed records of all orders, communications, proofs and advertisements with publishing houses and agencies.

Complies with and handles all requests for hotel information from publisher of consumers and trade directories.

Coordinates all advertising requirements, such as photograph and media schedules.

Maintains and updates Hotel’s photographic library and disseminates them to clients, as and when required.

Public Relations

Liaise with local opinion makers including local media, Government officials, the Diplomatic Corps, company executives, event managers and industry contacts.

Coordinate with approved advertising agencies and provide administrative support to the hotel’s sales and marketing programs in the execution of tactical campaigns and direct sales.

Maintain and update all Company approved social media channels

Promote and organize functions and activities with potential clients to promote awareness of the hotel to its target customers.

Work with local community organizations and charities in support to our Corporate Social Responsibilities.

Attend authorised events and seminars as a representative of the hotel.

Draft and issue media releases and photo captions to identified media outlets.

What we need from you

Develop an annual marketing plan and expense budget consisting of monthly marketing actions in support of the rooms, sales and food and beverage marketing goals of the hotel.

Procure and manage all printed collateral in accordance with the Company’s CI brand manual standards and within prescribed budget expense.

Maintain and update customer database in accordance with Company guidelines.

Generate campaigns in accordance with the approved business strategy on time.

Respond to all inquiries same business day and those received electronically after hours by the next business day.

Achieve consistently high ratings in customer satisfaction

Submit reports and requests for information on time

Complete all assigned projects within designated timeframes

Maintain a professional and organised work environment

GENERAL

Maintain effective communication within and across all hotel departments.

Attend meetings, training sessions and any other required meeting.

Identify opportunities to innovate service delivery and product offering to meet and exceed client expectations.

Ensure safe work practices are adopted at all times and report any OHS concerns immediately to your direct manager or HR Manager.

Be prepared to give and receive constructive feedback that is of benefit to self and others.

PERSONAL CHARACTERISTICS

Education

Experience

Technical

• Digital Marketing & Social Media Management – Running paid campaigns, managing hotel social media accounts, creating engaging content.
• SEO, SEM & Website Management – Optimizing hotel website visibility and managing booking engine integrations.
• Analytics & Reporting – Using Google Analytics, Meta Business Suite, and OTA dashboards to measure ROI and campaign performance.
• Design & Content Tools – Proficiency with Canva, Adobe Suite (Photoshop/Illustrator), or similar for marketing collateral.
• CRM & Email Marketing Systems – Managing guest databases, email campaigns, and loyalty communications.

Personal Attributes

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