Assistant Marketing Manager

Overview

RHO Residential is seeking a motivated and detail-oriented Marketing Assistant to support both corporate and community marketing initiatives across our portfolio of luxury apartment communities. This role assists in executing data-driven marketing strategies, maintaining brand integrity, and strengthening RHO’s presence across digital and social platforms.

Responsibilities

• Support the development and execution of marketing plans and budgets for assigned properties, leveraging data and performance insights to drive qualified leads and occupancy.
• Assist with the creation and implementation of marketing campaigns, brand refreshes, website updates, social media strategy, and creative assets to enhance visibility and engagement.
• Monitor and track paid media performance across platforms (Google Ads, Meta, geotargeting, Apartments.com), providing insights and recommendations to optimize ROI.
• Conduct regular audits of websites and ILS listings to ensure accuracy, functionality, and alignment with SEO and brand standards.
• Manage day-to-day posting, engagement, and reporting across corporate and property social media channels, ensuring consistent voice and presentation.
• Contribute to the production of visual content, including photography, videography, and short-form videos, to elevate property storytelling and brand presence.
• Assist in designing and producing marketing collateral such as signage, flyers, brochures, and branded materials that support leasing and community engagement.
• Support reputation management efforts by monitoring and responding to online reviews, analyzing sentiment trends, and identifying opportunities to enhance brand perception.
• Collaborate with property teams to coordinate resident events, community outreach, and corporate initiatives that strengthen engagement and brand recognition.
• Contribute to corporate marketing efforts through market research, press outreach, website updates, and management of RHO Residential’s social media presence to maintain relevance and visibility within the industry.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 2–3 years of marketing experience, preferably within real estate or property management.
• Proficiency in Adobe Creative Suite or Canva, with strong design and layout skills.
• Familiarity with RentCafe, Yardi, Google Analytics, and digital ad platforms.
• Strong understanding of SEO/SEM, paid media, and social media strategy.
• Excellent communication, writing, and organizational skills.
• Collaborative mindset with the ability to multitask and adapt in a fast-paced environment.
• Willingness to travel to properties throughout New Jersey for on-site marketing support and content creation.