Digital Marketing & Design Analyst

Job Description:

This is an ON - SITE (Monday to Friday) role at Charlotte, NC office.

KEY RESPONSIBILITIES

Campaign Execution & Planning

• Develop and manage integrated marketing campaigns across digital (PPC, SEO, email, social media, etc.) and print channels.
• Collaborate with internal teams and external agencies to ensure alignment with brand strategy and business objectives.
• Generate and pitch creative ideas that support lead generation, product launches, and brand storytelling.

Lead Generation & Performance Optimization

• Own the execution of paid media campaigns (Google Ads, Meta, LinkedIn, etc.) to drive qualified leads.
• Prepare detailed reports and dashboards that clearly communicate campaign performance and effectiveness to stakeholders.
• Monitor campaign performance, analyze data, and provide actionable insights to improve ROI and conversion rates.
• Implement A/B testing and audience segmentation strategies to optimize targeting and messaging.

Branding & Creative Development

• Ensure brand consistency across all marketing touchpoints.
• Contribute to the design and development of digital ads, print collateral, landing pages, and social media content.
• Work closely with creative teams and agencies to develop compelling visuals and messaging.

Digital Asset & Social Media Management

• Manage organic and paid social media campaigns across platforms (LinkedIn, Facebook, Instagram, etc.).
• Monitor, analyze, and optimize engagement metrics and adjust strategies to improve reach, engagement, and lead quality.
• Build marketing automation campaigns that align with digital report findings by utilizing Salesforce Platforms to improve customer retention.
• Stay current on digital trends and emerging platforms to keep Wastequip’s marketing fresh and competitive.

Collaboration & Project Coordination

• Coordinate with team on sales, product, and creative objectives and align marketing efforts with business goals.
• Maintain organized project timelines, campaign calendars, and reporting dashboards.
• Support cross-functional initiatives and contribute to team brainstorming and planning sessions.

QUALIFICATIONS

• Bachelor’s degree in marketing, communications, business, or related field
• 3–5 years of experience in digital marketing, PPC, analytics, preferably in a B2B or industrial setting
• Proven track record of driving lead generation and campaign performance
• Must be able to analyze and generate Salesforce reports
• Strong understanding of branding, customer journey mapping, and integrated marketing strategy
• Must be proficient in:
  • Google Ads, Meta Business Suite, LinkedIn Campaign Manager
  • Salesforce or other CRM and marketing automation platforms
  • Google Analytics, Tag Manager, and other performance tracking tools
  • Creative platforms like Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) or Canva
• Excellent written and verbal communication, organizational, and project management skills
• Comfortable working independently and collaboratively in a fast-paced environment

PREFERRED SKILLS

• Experience working with creative and media agencies
• Build and monitor Salesforce dashboards that analyze data from multiple marketing channels
• Ability to develop and pitch creative concept ideas that align with business goals and reporting
• Familiarity with CRM systems and lead nurturing workflows