Assistant Marketing Manager

Position: Brand & Marketing Strategist

Position: Brand & Marketing Strategist
Department: Marketing
Location: Doha
Experience Required: 10–12 years (Preference for strong branding & BTL experience across multiple brands)

Salary - 12000 to 13000 QR

Note : We are looking for Hard Core Brand marketing people. We do not need digital marketing experience candidates.

Only female candidates

Role Overview

We are seeking an experienced Brand & Marketing Strategist who brings deep expertise in core branding and BTL marketing. As a multi-brand organization, we require someone who can build strong brand foundations, create cohesive multi-channel strategies, and drive customer retention and incremental revenue through innovative marketing approaches. The ideal candidate is strategic, hands-on, and able to manage diverse brand requirements without losing consistency or impact.

Key Responsibilities

1. Brand Strategy Development

• Develop brand positioning, architecture, and long-term vision for multiple brands.
• Ensure consistent communication across digital, offline, retail, and experiential touchpoints.
• Build and enforce brand guidelines.
• Conduct competitive and consumer insight analysis.

2. BTL Marketing Execution

• Plan and execute BTL activities: events, in-store promotions, sampling, and experiential campaigns.
• Manage vendors, negotiations, and cost optimization.
• Ensure on-ground excellence.

3. Customer Loyalty & Retention

• Design and manage loyalty programs to drive repeat engagement.
• Collaborate with CRM/data teams on personalization.
• Use insights to improve retention and customer lifetime value.

4. Alternate Revenue Channels

• Build partnerships with influencers, affiliates, and community groups.
• Explore channels like WhatsApp Commerce, community marketing, and referral programs.
• Test new models to drive incremental revenue.

5. Integrated Marketing

• Align ATL, BTL, and digital for cohesive campaigns.
• Coordinate with digital teams for seamless integration.
• Track and report ROI across channels.

Job Type: Full-time

Pay: QAR12,000.00 - QAR13,000.00 per month