Assistant Store Manager

Company Overview

BFL Group is one of the world’s leading off-price retailers of fashion and homeware. With headquarters based in the United Arab Emirates, we serve multiple markets across the region and Southeast Asia.

Our goal is to delight customers and entice them back with the promise of exceptional pieces that excite, all at up to 80% off the original retail price for fashion designer brands. Our unique “Treasure Hunt” model ensures there is always something new to explore, desire, and discover within our stores. Our customers walk out with new items every time they visit any of our stores.

Role Purpose:

The Assistant Shop Manager supports the Shop Manager in the daily operations of the store to ensure high standards of customer service, team performance, and store operations. This role helps drive sales, control costs, and maintain a well-organized and welcoming store environment. In the absence of the Shop Manager, the Assistant Shop Manager takes full responsibility for store operations and team leadership.

Key Responsibilities:

Store Operations Support

• Assist the Shop Manager with day-to-day store activities and ensure smooth operations.
• Take responsibility for store operations during the Shop Manager’s absence and report key issues.
• Report maintenance and repair requirements and ensure timely follow-up.

Merchandising & Inventory Control

• Ensure merchandise is displayed correctly by type, size, color, and company standards.
• Receive deliveries, verify completeness, and prepare items for display efficiently.
• Monitor stock levels, control inventory, and coordinate with merchandisers on overstock items.

Cash Handling & Administration

• Deposit daily cash sales to the bank and prepare related reports.
• Report any cash discrepancies immediately to the Accounts Department.
• Order required shop supplies and ensure availability.

Customer Service & Sales Support

• Handle customer complaints professionally and ensure customer satisfaction.
• Process merchandise returns and exchanges according to company policies.
• Support sales targets through excellent service and floor supervision.

Team Management & Scheduling

• Ensure staff punctuality and attendance; report repeated issues to HR.
• Prepare staff rosters to ensure proper manpower coverage.
• Ensure team awareness and compliance with store security procedures.

Compliance & Brand Standards

• Ensure the stock room is clean, organized, and well maintained.
• Ensure the team follows store SOPs and BFL Group policies and procedures.
• Uphold the image and reputation of the store at all times.

Requirements:

• Minimum 3+ years of retail experience in a supervisory or ASM role.
• High school diploma or equivalent; retail or business qualifications are an advantage.
• Strong leadership, communication, and people management skills.
• Ability to lead the store and team independently when required.
• Strong customer service and complaint-handling skills.
• Good understanding of retail KPIs, sales targets, and store operations.
• Ability to work under pressure and make quick decisions.
• Flexible to work weekends, holidays, and shift schedules.
• Basic knowledge of POS systems, inventory tools, and Microsoft Office.

If you think you are fit for this job position, then apply right away. You are steps away from joining a Great Place to Work© and we would love to meet you soon!