Assistant Vice Chancellor of Content Marketing Strategy

The Assistant Vice Chancellor of Content Marketing Strategy leads the development, integration, and execution of a unified content marketing strategy across the Office of Communications team, collaborating with schools, departments and units, and partners as needed.

This role brings together existing communications disciplines within the Office of Communications including social media, paid and earned media, advertising, multimedia production, newsroom/editorial, web, and emerging channels, into a cohesive, audience-centered content strategy that advances the university and chancellor priorities and strengthens brand trust.

Reporting to the Vice Chancellor of Marketing and Communications, the AVC serves as a senior strategist, connector, and advisor, ensuring that content efforts are aligned, scalable, and measurable across audiences, missions, and platforms.

Key Responsibilities:

40% - Integrated Content Strategy & Governance

• Lead the comprehensive content marketing strategy that integrates communications and marketing disciplines (advertising, social, digital, earned media, multimedia, newsroom, brand/creative, and related communications functions) to meet or exceed benchmarks.
• Establish clear content frameworks, workflows, and goals that enable and ensure collaboration with existing teams and vendors.
• Align messaging, editorial priorities, and storytelling approaches to ensure consistency, credibility, and clarity; measure success against campus priorities and drive communication deliverables and metrics for the campus.
• Establish governance models to shape the future of content marketing and communications across the campus, with a focus on the sustainable and ethical adoption of AI.

10% - Cross-Disciplinary Leadership

• Serve as the strategic integrator and connector across communications disciplines, fostering shared planning, coordinated execution, and mutual accountability.
• Act as a trusted advisor to senior leadership on content strategy, narrative development, and reputational/brand considerations.

10% - Editorial & Storytelling Excellence

• Oversee editorial vision and strategy and ensure alignment with paid/advertising campaigns.
• Manage story ideas across channels, ensuring content is accurate, accessible, inclusive, and aligned with brand voice.
• Guide the media, newsroom and multimedia teams in identifying, prioritizing, and amplifying stories that resonate with key audiences.
• Ensure compliance with regulatory, privacy, and ethical standards, particularly in healthcare-related communications.

15% - Audience-Driven Marketing & Distribution

• Champion an audience-first approach, leveraging research, insights, and analytics to inform content planning and channel strategy.
• Align organic, paid, and earned media efforts to maximize reach, engagement, and impact.
• Use content marketing strategy to support priority initiatives such as clinical areas of focus, recruitment, philanthropy, and brand/reputation management.

15% - Measurement, Innovation & Optimization

• Responsible for the integrated content performance dashboard and defines enterprise KPIs.
• Use data and insights to refine the Office of Communications strategic plan, optimize workflows, and demonstrate impact to stakeholders.
• Stay current on trends in content marketing, digital media, and AI/emerging technologies, identifying opportunities to responsibly and effectively innovate.

10% - Team & Resource Leadership

• Lead, mentor, and develop a multidisciplinary team of content strategists, editors, producers, and channel experts; may have supervisory responsibilities.
• Balance the evolving objectives and priorities of individual discipline strategists, while making strategic edits to develop the most effective content marketing portfolio for the campus.
• Support professional growth and shared standards across decentralized teams.
• Manage budgets, tools, and external partners (advertising agency, etc.) in support of integrated content efforts.
• Collaborate with and help align communicators across campus to strengthen content cohesion and elevate a consistent brand voice.

The University of Colorado Anschutz is a world-class medical destination at the forefront of transformative science, medicine, education and patient care. The campus encompasses the University of Colorado health professional schools, more than 60 centers and institutes, and two nationally ranked independent hospitals - UCHealth University of Colorado Hospital and Children's Hospital Colorado - that treat more than two million adult and pediatric patients each year. Innovative, interconnected and highly collaborative, the University of Colorado Anschutz Medical Campus delivers life-changing treatments, patient care and professional training and conducts world-renowned research fueled by over $650 million in research grants. For more information, visit www.cuanschutz.edu.

Why work for the University?

We have AMAZING benefits and offer exceptional amounts of holiday, vacation and sick leave! The University of Colorado offers an excellent benefits package including:

• Medical: Multiple plan options
• Dental: Multiple plan options
• Additional Insurance: Disability, Life, Vision
• Retirement 401(a) Plan: Employer contributes 10% of your gross pay
• Paid Time Off: Accruals over the year
• Vacation Days: 22/year (maximum accrual 352 hours)
• Sick Days: 15/year (unlimited maximum accrual)
• Holiday Days: 15/year
• Tuition Benefit: Employees have access to this benefit on all CU campuses
• ECO Pass: Reduced rate RTD Bus and light rail service

There are many additional perks & programs with the CU Advantage.

Minimum Qualifications:

• Bachelor’s degree in communications, marketing, journalism, or a related field (master’s degree preferred).
• 8–10+ years of progressive leadership experience in content marketing, integrated communications, or brand strategy.
• Demonstrated and successful experience integrating multiple communications disciplines within a complex, matrixed organization.

Applicants must meet minimum qualifications at the time of hire.

Preferred Qualifications:

• Experience in higher education, academic medical centers, healthcare systems, or similarly complex environments.
• Experience working with integrated disciplines in marketing and communications, including advertising and agency related experience.
• Experience developing workflow models and leading change across decentralized teams.
• Experience using analytics to guide strategy.

Knowledge, Skills and Abilities:

• Strong understanding of digital channels, paid and earned media, editorial operations, role of AI in communications, and multimedia storytelling.
• Exceptional leadership, collaboration, and executive communication skills.
• Data-informed mindset with expertise using analytics to guide strategy.
• Strategic storytelling and strategic editorial leadership.
• Cross-functional influence and partnership.
• Change management and governance.
• Audience insight and performance measurement.
• Highly organized and dependable; able to multitask, work quickly and manage multiple deadlines.
• Ability to manage, and motivate staff, and lead in a team environment.
• Adept in communicating assignments and thoughtful critique to marketing and communications personnel, and maximizing departmental resources, to ensure success.
• Excellent interpersonal, verbal and written skills.
• Professional work ethic and a team player.
• Experience working across a variety of marketing channels, platforms and touchpoints.

For full consideration, please submit the following document(s):

1. A letter of interest describing relevant job experiences as they relate to listed job qualifications and interest in the position

2. Curriculum vitae / Resume

3. Three to five professional references, including name, address, phone number (mobile number if appropriate), and email address

Questions should be directed to: Daysha Franczyk – Daysha.franczyk@cuanschutz.edu

The starting salary range (or hiring range) for this position has been established as $158,000 - $175,000.

The above salary range (or hiring range) represents the University’s good faith and reasonable estimate of the range of possible compensation at the time of posting. This position may be eligible for overtime compensation, depending on the level.

Your total compensation goes beyond the number on your paycheck. The University of Colorado provides generous leave, health plans and retirement contributions that add to your bottom line.

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