Assistant Vice President, Digital Marketing

Empower growth. Lead innovation. Make an impact.

At AuguStar, we're on a mission to help people build brighter financial futures - and our digital presence plays a vital role in that journey. As our Assistant Vice President, Digital Marketing, you'll lead the strategy that shapes how people discover, connect with, and experience our brand online.

You'll bring together creativity, analytics, and leadership to elevate every digital touchpoint - from our website to our social channels.

What You'll Do and Why It Matters

In this role, you'll drive meaningful results that make a difference for our customers, partners, and business. You will:

• Lead the vision: Define and execute AuguStar's digital strategy across web, social, email, and paid media channels.
• Create exceptional experiences: Optimize our web properties and conversion funnels to attract, engage, and retain customers.
• Champion performance: Implement SEO, ADA compliance, and best-in-class practices to deliver a seamless user experience.
• Grow our reach: Develop and oversee organic and paid digital campaigns (LinkedIn, Google Ads, etc.) that drive measurable growth.
• Make data your guide: Use analytics and marketing tech tools to evaluate performance and inform smarter decisions.
• Stay ahead of trends: Identify emerging digital opportunities to keep AuguStar at the forefront of the industry.
• Inspire through content: Oversee engaging digital content - from blogs and videos to interactive tools educating and connecting with our audiences.
• Collaborate across teams: Partner with marketing, product, sales, compliance, and technology to align efforts and amplify impact.
• Lead and grow your team: Build, mentor, and empower a team of digital marketing professionals as our capabilities expand.

What You'll Gain

We believe people do their best work when they're supported, valued, and empowered to grow. At AuguStar, you'll find:

• Competitive compensation that recognizes your expertise and contributions.
• Health coverage from day one - medical, dental, and vision for you and your family.
• 401(k) with company match to help you plan for the future.
• Company-paid life insurance for added peace of mind.
• Family support including paid parental leave, adoption, and surrogacy assistance.
• Flexible time off and hybrid work options so you can recharge and thrive personally and professionally.
• Dress for your day - show up as yourself and work comfortably.
• Inclusive culture where every voice matters and your unique perspective helps shape our success.
• Well-being programs and community initiatives that keep you connected, healthy, and inspired.

What You Bring

We're looking for a forward-thinking digital leader who blends strategic insight with hands-on expertise. You'll thrive in this role if you have:

• A bachelor's degree in marketing, business, web development, or a related field.
• 8+ years of experience in digital marketing or web development - experience in financial services is a plus.
• Expertise in SEO, social media advertising, content strategy, email marketing, and marketing automation.
• Experience with WordPress or similar CMS platforms.
• A data-driven mindset with strong analytical and reporting skills.
• Excellent communication skills with experience partnering across senior and cross-functional teams.
• Proven leadership experience managing digital teams and agency partners.
• Familiarity with CRM and automation platforms like Salesforce.

Let's Build What's Next - Together

If you're passionate about creating digital experiences that connect and inspire - and you're ready to lead with purpose - we'd love to have you on our team.