Assistant Vice President - Marketing Residential (South & East)

Department / Division

Marketing

Head - Sales & Marketing

• Vendors / Agencies

• Consultants
  

Post Graduation / MBA in Marketing

15+ years of Marketing experience and at least 4-5 years in a leading role

Special Skills/Attributes

(required to perform the job effectively)

• Should understand the current industry trends and must possess good negotiation skills
Should have the ability to develop and maintain good relationships with vendors, agencies and communicate the strategies effectively

Overall, Purpose/Objective

Of the job

Drives the marketing strategy and revenue maximization efforts

Key Responsibilities

(List of major responsibilities that you have, to achieve the key objectives)

• Lead end-to-end marketing for a premium residential tower launching shortly

• Drive the entire marketing cycle from launch to sales closure

• Manage and mentor a diverse team across pre-sales, digital marketing, CRM, and design

• Ensure brand positioning and marketing strategy align with high-ticket luxury residential projects
  

• Formulate an overall marketing strategy for the residential segment to increase the Sales and maximize revenues

• Formulate the marketing calendar for the year in terms of the events, marketing initiatives, branding and promotional activities

• Review and approve the Advertising and PR strategy, assess the credibility and commercial feasibility and finalize the advertising and PR agencies

• Review and finalize the creative campaign for events on a regular basis and oversee the smooth execution of the events and monitor the performance of the various agencies involved

• Collaboration & partnership with agencies for lead generation and augment walk-ins using digital marketing

• Strategize in terms of marketing strategy and positioning for the residential project.

• Defining brand vision for residential projects. Creating brand imagery and communication guidelines including creatives, logo, brand positioning etc.

• Responsible for developing the annual advertising plan, public relations plan and ensure a cost-effective media buying for all centers; drive and approve the creatives; ensure all plans are implemented effectively through quality checks, standardization and periodical review mechanism across projects.

• As part of the annual planning exercise, analyze previous years' performance, growth expectations/ projections (revenue and profits) for the budgeting year, and identify new revenue streams/ available, new marketing initiatives that could be launched.

• Develop marketing strategy for digital medium including creation of websites.

• National level tie ups and media buy with various digital medium – google, Facebook, YouTube etc.

• Team Size: 8 direct reports including, Presales team, Digital & Marketing team (3 members), Graphic Designer specialist

Search Engine Optimization (SEO)

Implementing Of on Page Elements like the below :

• Optimizing footer links

• Meta tags changes

• Heading tags changes

• Images optimization

• Checking the broken links & verification

• Site map creations

• Optimizing the content

• Maintaining of minimum keyword density in each page

• Improving internal linking structure

• Execution & monitoring of the entire on page

• off page optimization activities as per the defined internal processes.

  Search Engine Marketing (SEM) Creation of campaign & implementing the below

• Campaign creation & optimization in Google AdWords & Microsoft ad centre

• Creation of ads

• Improving the quality score

• Keywords research

• Ad group optimization

• Targeting in your specified locations

• Managing of MCC Accounts to clients

• Changes & improvements done as per the requirements
  

• Web Analytics: Generating analytic basic & advanced reports as per the requirements like:

• Generating detailed statistics about the visits, avg time, bounce rate etc. to a website using Google analytics & crazy egg tools

• Generating basic & custom reports as per the requirements

• Analyzing the goals of the website

• Analyzing & overview of traffic sources
  

• Preparation of MIS Reports

• Budget Estimation