Assisted Living Sales Counselor

Sales Counselor – Assisted Living Senior Living
Full-Time Salaried Exempt | Weekday Schedule with Some Evenings & Weekends
The Lutheran Home – Hearthstone Assisted Living

The Lutheran Home Hearthstone Assisted Living is seeking a Sales Counselor to support occupancy growth and guide prospective residents and families through the senior living journey. This full-time leadership role is ideal for someone who thrives in relationship-building, enjoys connecting with older adults and families, and has prior Assisted Living experience.

If you are passionate about senior living sales and creating meaningful experiences for residents and families, we’d love to meet you.

Why You’ll Love This Role

• Schedule: Full-time salaried exempt role, typically Monday–Friday with some evenings and weekends
• Mission-Driven Work: Make a meaningful impact in the lives of older adults and their families
• Supportive Team Culture: Work alongside a collaborative and compassionate leadership team
• Relationship-Focused Role: Build lasting connections with residents, families, and referral partners
• Fast Hiring Process: Apply today and hear back within 48 hours

What You’ll Do

• Conduct sales efforts for Assisted Living services to support occupancy goals
• Build relationships with prospective residents, families, referral sources, and community partners
• Provide timely follow-up through calls, tours, appointments, events, and outreach efforts
• Guide prospects and families through the move-in and transition process
• Coordinate with interdisciplinary teams to ensure a positive resident experience
• Maintain accurate and timely documentation within the CRM system
• Participate in community events, networking opportunities, and sales initiatives
• Support lead generation and marketing efforts through outreach and relationship development
• Assist with residency applications and supporting documentation
• Collaborate with the sales team to identify opportunities for growth and improved occupancy
• Participate in evening and weekend events or on-call coverage as needed

Required Qualifications

• Bachelor’s degree preferred or equivalent combination of education and related experience
• Minimum of 3 years of sales, admissions, or senior living experience preferred
• Assisted Living experience is imperative
• Strong interpersonal, customer service, and communication skills
• Experience utilizing CRM systems and Microsoft Office
• Ability to work independently and manage multiple priorities effectively

Preferred Qualifications

• Senior living, healthcare, or hospitality sales experience
• Experience working with older adults and families
• Strong presentation and relationship-building abilities
• Knowledge of senior living operations and services

Benefits

• Medical, Dental, and Vision Insurance
• Flexible Spending Accounts (FSA)
• 403(b) Retirement Plan with Employer Match
• Life & AD&D Insurance
• Short- and Long-Term Disability
• Accident, Critical Illness, and Hospital Indemnity Insurance
• Employee Assistance Program (EAP)
• Wellness Programs

Ready to Apply?

Join a mission-driven community where your work helps older adults and families find support, connection, and vibrant living every day.

Apply today to become a Sales Counselor at The Lutheran Home Hearthstone Assisted Living.

To apply, please complete the required questionnaire. We accept applications on a rolling basis.

We are an Equal Opportunity Employer and are committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, ancestry, disability, medical condition, genetic information, marital status, veteran or military status, citizenship status, pregnancy (including childbirth, lactation, and related conditions), political affiliation, or any other status protected by applicable federal, state, or local laws. We are committed to providing an inclusive and accessible recruitment process. If you require accommodations during the interview process, please let us know. Reasonable accommodations will be provided upon request to ensure equal opportunity for all applicants.

Applicants for this position must be able to produce a negative drug test. Applicants may be subject to a background check. Employees in this position must be able to satisfactorily perform the essential functions of the position. If requested, this organization will make every effort to provide reasonable accommodations to enable employees with disabilities to perform the position’s essential job duties. As markets change and the Organization grows, job descriptions may change over time as requirements and employee skill levels evolve. With this understanding, this organization retains the right to change or assign other duties to this position.

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