Associate Brand Manager, Innovation & Commercialization

Primal Kitchen is hiring an Associate Brand Manager, Innovation & Commercialization to translate our clean-eating strategy into best-in-class product launches. Reporting to the Senior Brand Manager of Innovation & Renovation, you’ll manage day-to-day project executions across multiple categories, ensuring every launch meets consumer needs, brand standards, and financial targets.

This role is ideal for a highly organized, consumer-obsessed marketer/innovator who thrives on cross-functional teamwork and rigorous project management and is eager to grow a natural food brand in a scrappy and entrepreneurial environment.

RESPONSIBILITIES:

Innovation Project Execution:

• Execute innovation projects within key categories, turning strategic direction into on-time, in-full, and on-budget launches that reinforce Primal Kitchen’s clean eating positioning.

• Support day-to-day stage gate timelines and deliverables; Coordinate with Sales, Business Development and Agile Working teams to keep projects moving forward efficiently.

Key Category Focus:

• Direct responsibility in focus categories of Oils, Collagen/Supplements, Dips, Ketchup, and Mustard

• Direct responsibility for ad-hoc projects driven by ingredient shortage-related challenges that arise or other in-year opportunities.

Consumer-Driven Product Development:

• Draft consumer-centric product briefs and partner with R&D and other cross functional partners to refine formulations, claims, and specs.

• Integrate consumer insights from the Base Brand team to ensure each innovation complements the existing portfolio.

Innovation Analytics, Planning, and Reporting:

• Leverage multiple syndicated data sources to understand own and competitor performance, diagnose and clearly communicate own brand challenges and marketplace whitespaces

• Track innovation performance in year one of launch and proactively update forecast assumptions based on in-market data and learnings.

Process Leadership:

• Liaise with Supply Chain, Sales, Finance, and BD/Agile teams to secure innovation inputs (COGS, pricing, etc). Track project budgets, timelines, and forecasts, providing regular updates to the Innovation Lead, the SBM of Innovation, and the Head of Brand Management & Strategy on progress and risks to help align on launch readiness.

MINIMUM QUALIFICATIONS:

• Bachelor's degree

• 3+ years of brand management experience, preferably in CPG or natural foods

• Demonstrated experience in project management and cross-functional coordination

• Strong analytical skills with ability to translate data into actionable insights

• Excellence in stakeholder management and communication

• Passion for natural foods and clean-eating trends

WHY PRIMAL KITCHEN?

At Primal Kitchen we’re on a mission to change the way the world eats. As part of our team, you will have the opportunity to work in a fast-growing, entrepreneurial environment where your ideas and contributions truly matter. This is a great opportunity to be at the forefront of an exciting industry actively being disrupted. If you’re ready to make an impact and help us create the future of food, we want to hear from you!

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

$102,100.00 – $127,600.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical – Medical, Prescription Drug, Dental, Vision, Screenings/Assessments

• Social – Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training

• Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs

• Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)

Home Based GEO PK

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.