Associate Brand Manager - Kids Juice

Are you ready to elevate your marketing career and take on an exciting challenge with some of the most fun and beloved juice brands in the market? The Coca‑Cola Company—refreshing the world and inspiring moments of happiness for over 138 years—is seeking an Associate Brand Manager – Kids Juice to join our Nutrition team in Chicago, IL.

In this role, you’ll help lead the charge on our exciting portfolio of Kids Juice brands, including Honest Kids, Minute Maid, HI‑C, and Tum‑e Yummies. You’ll bring fresh ideas, creative energy, and a sharp strategic mindset to fuel brand growth, connect with families, and inspire kids of all ages.

What You'll Do for Us

In partnership with cross-functional teams, you’ll:

• Conduct in-depth research to identify and understand target customer segments—parents, caregivers, and kids—and uncover the values and behaviors that influence purchase decisions.

• Develop engaging brand positioning, fun and vibrant marketing themes, and select media channels that effectively reach and resonate with families.

• Lead the strategy and execution of marketing initiatives across multiple touchpoints, including advertising, content marketing, direct promotions, in‑store activations, events, and digital engagement.

• Ensure every consumer interaction delivers joy and aligns with each brand's identity and our overall nutrition strategy.

• Oversee the creation and optimization of marketing materials that reflect our brands’ personality and appeal to both kids and parents.

• Track and analyze campaign performance, applying learnings to continually enhance impact.

• Take ownership of projects and processes within larger programs, working collaboratively yet independently to push initiatives forward.

Qualifications & Requirements

• A Bachelor’s degree in Marketing, Business, or a related field.

• 1–3 years in brand management, marketing, or a related role; consumer goods industry experience is a plus.

• Understanding of brand strategy development and multichannel marketing concepts.

• Experience in market research, with strong analytical skills for turning insights into actionable strategies.

• Proficiency with marketing tools, analytics, and social media platforms.

• Excellent communication and presentation skills with the ability to inspire and influence.

• Balanced mix of creative thinking and analytical problem-solving.

• Proven ability to work in a fast-paced environment managing multiple projects to deadline.

• Self-starter with proactive initiative and a passion for delivering results.

What We Can Do for You

• Learn from Global Leaders: Collaborate with world‑class marketing talent and expand your network with exposure to emerging tools and techniques.

• Career Development: Enjoy access to robust learning programs, mentoring, and leadership growth opportunities to help you thrive.

• Agile & Empowered: Work in an environment that values experimentation, iteration, and innovation—where your ideas can make a real impact.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.