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Associate Consumer Insights Manager

Overview:

The Associate Consumer Insights Manager supports the generation of foundational consumer insights that inform upstream product development, including ideation, concept development, and optimization. This role partners closely with Advanced Development, Design and upstream category marketing teams to ensure early-stage decisions are grounded in a strong understanding of consumer needs, behaviors, and unmet opportunities.

This position plays a critical role in translating consumer learning into actionable input for product pipelines by executing research, synthesizing insights, and supporting qualification of concepts prior to downstream investment (via the insights playbook). The Associate Consumer Insights Manager operates as an emerging Voice of the Consumer, contributing insight-led thinking while building expertise in research design, analysis, and storytelling.

Responsibilities:

Execute qualitative and quantitative consumer research to support upstream product development, including ideation, concept testing, and product optimization (following the prescribed Insights playbook).
Partner with Advanced Development, Design and upstream category marketing teams to clarify business questions and translate them into effective research approaches.
Support early-stage insight generation by identifying consumer needs, tensions, and usage behaviors relevant to product innovation.
Contribute to the development and refinement of product concepts through consumer feedback, iterative testing, and learning plans.
Assist in evaluating product experiences (BISSELL and competitive) through usability testing, in-home usage, and concept optimization studies.
Analyze research data and synthesize findings into clear, actionable insights that inform product and portfolio decisions.
Develop insight summaries and presentations that effectively communicate implications for design, positioning, and feature prioritization.
Manage research projects, including timelines, vendors, and deliverables, with guidance from senior insights leaders.
Leverage existing research platforms, tools, and AI-enabled capabilities to enhance insight generation and efficiency.
Support the broader insights team by contributing to foundational learning agendas and best practices.
Act as a developing consumer advocate by ensuring consumer perspective is represented in early product discussions.

Qualifications:

REQUIRED EXPERIENCE/EDUCATION:

Degree minimum: Bachelor’s degree
Specific concentration: Market Research or related
Experience level: Minimum of 3-5 years in consumer insights, market research or related product development roles

PREFERRED EXPERIENCE/EDUCATION:

Experience supporting product development or innovation-focused research
Exposure to concept testing, usability testing, or iterative product learning
Experience working with external research vendors or internal analytics partners

SPECIALIZED TRAINING OR SKILLS REQUIRED:

Expertise in quantitative research design and analytics; working knowledge of qualitative methods
Strategic thinker with a strong ability to link insights to business impact
Strong communication and storytelling skills, both written and verbal
Comfortable working independently and managing multiple projects
Proficient in Microsoft Office (Excel, PowerPoint, Word); familiarity with research tools/platforms
Genuine passion for pets and interest in improving the lives of pet families through product innovation

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BISSELL is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law

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