Associate Content Researcher

About The Team

This role sits in the Content team of the Product organization. The Content & Editorial team is responsible for the Angi Solution Center, HomeAdvisor Cost Guide Center, and in-product content that drives business objectives. We are a high-performing editorial team focused on new customer acquisition and growth, setting the content standards and strategy across the user experience through consistent day-to-day management of our 9,000 article library and by implementing new strategies to make our site best-in-class.

What You'll Do

In this role, you will be responsible for the keyword research that defines the direction for all of our content creation, going deep into individual categories to understand the best and most impactful articles we can create. You'll be creating briefs for new content, as well as briefs to suggest improvements to previously published articles based on content best practices, page layout, and competitor research. You'll be mapping content within our categories to ensure we have solid internal linking and relevant content modules. You will work closely with Content Editors and writers (freelance and in-house) to ensure content satisfies user intent by being insightful, useful, relevant, engaging, and ultimately more helpful than any other content online.

In addition to traditional SEO, you will incorporate Generative Engine Optimization (GEO) strategies—optimizing our content to perform well in AI-driven search and answer engines (such as ChatGPT, Google AI Mode, and Perplexity). You'll identify opportunities for our content to surface in generative summaries, conversational answers, and AI-enhanced search results, ensuring our brand remains visible in emerging search environments.

• Own monthly keyword research for assigned categories focused on increasing organic traffic goals
• Own the creation of content briefs to ensure deadlines are met and production goals stay on track
• Understand performance for assigned categories and understand rankings, traffic, and revenue outcomes
• Manage & update category reporting dashboards for reporting on business performance
• Ideate and manage new content outline research, providing feedback and ensuring all stakeholder input is implemented
• Implement GEO best practices, optimizing copy, structure, and metadata for AI-driven search visibility
• Incorporate generative AI tools into content research workstreams, leveraging platforms like OpenAI to improve efficiency
• Review article performance and proactively suggest improvements with the help of writers and editors
• Perform relevant SEO and GEO workflows and deliverables as it relates to content:
  
  • On-page optimization (titles, H1s, URLs, etc)
  • Merges and redirects
  • Content mapping (links, CTAs, additional content modules)
  • AI-specific prompt testing and refinement for better inclusion in answer engines

Qualities We Are Searching For:

• Extremely organized and detail-oriented: You enjoy juggling multiple projects and have an eye for subtle differences in closely related topics.
• Efficient and productive: You get a lot of things done and can identify ways to optimize your workflow to meet deadlines.
• Passionate and curious: You are someone who is genuinely curious about how and why people search, has a deep understanding of core SEO and GEO concepts, and a drive to constantly learn about new topics.
• Results-driven: You are focused on achieving results, setting ambitious goals, and able to prioritize appropriately by understanding the balance of value.
• Innovative: You are constantly focused on improving, growing, and coming up with new ways to grow and propel our content.
• Teamwork and positive attitude: You work collaboratively with a positive and can-do approach to opportunities and challenges to get the right things done quickly.

Who You Are

• You have 1-2 years of experience with SEO, creating and/or editing content for the web.
  
• SEO knowledge and experience required, GEO experience a plus.
  
• Demonstrates a track record of improving content for the web and a passion for researching and creating content.
  
• Experience with industry tools and analytics required: Adobe, Google Search Console, Google Data Studio/Looker, Google Keyword Planner, SEMRush, Ahrefs.
  
• Google Sheets experience, including usage of vlookups, pivot tables, and other data manipulation tools.
  
• Marketing, Business, Communication or a related degree preferred, but equivalent experience will be seriously considered.
  
• Quantitative and pragmatic qualities are a plus.
  
• UX or UI for search experience and best practice knowledge is a plus.
  
• Familiarity with project management tools such as Monday.com.

We value diversity

We know that the best ideas come from teams where diverse points of view uncover new solutions to hard problems. We welcome and value individuals who bring diverse life experiences, educational backgrounds, cultures, and work experiences.

Compensation & Benefits

• The salary band for this position ranges from $50,000 - $65,000 commensurate with experience and performance. Compensation may vary based on factors such as cost of living.
• This position will be eligible for a competitive year end performance bonus & equity package.
• Full medical, dental, vision package to fit your needs
• Flexible vacation policy; work hard and take time when you need it
• Pet discount plans & retirement plan with company match (401K)
• The rare opportunity to work with sharp, motivated teammates solving some of the most unique challenges and changing the world

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