Strategize, plan, and execute SEO, and social media.
Define content development, syndication, distribution, and link-building strategies
Draft detailed SEO site audits and reports through a technical, content and off-site lens to ensure that they consistently adhere to SEO best practices
Analyze and translate data from web analytics into actionable plans
Work with internal team to ensure that UX, design, development, content strategy is contributing to the success of our clients’ overall digital marketing goals and plans.
Monitor SEO performance by utilizing SEO tools such as SEMRush, Search Console, Google Analytics and Google Data Studio.
Synthesize information to clearly communicate key learnings, actionable strategy, testing opportunities, and recommend new opportunities to internal stakeholders and partners.
Communicate to a diverse set of teams; use data and insight to make a case for what you need to be successful
Develop annual, quarterly and project-level SEO strategies designed to maximize performance across Technical, Content and Off-site SEO to achieve business goals
Conduct ongoing keyword research to apply a customer-first lens to marketing initiatives; use these insights to support strategic and tactical recommendations across clients’ digital ecosystems
Maintain and manage search tools to identify site issues and collaborate with the development team to resolve defects
Advise on content types, topics, and keywords to explore to maximize clients’ search rankings
Constantly monitor and communicate changes in industry trends and search engine algorithms both internally and to clients.