Apparel Brand Manager

About the role

As a Brand Manager for Cult Apparel, you’ll own the end-to-end brand marketing of the category. You will define positioning, develop brand-led marketing strategies, and activate campaigns across ATL, TTL and BTL channels. This role is equal parts strategic thinking, creative execution, and data-led decision-making.

Key Responsibilities

• Lead cross-functional brand alignment across SEO, performance, product, and creative
• Track brand KPIs across awareness, consideration, engagement and acquisition
• Optimise influencer partnerships across tiers and platforms
• Analyze revenue sources and identify opportunities for TOF brand influence across organic and paid channels
• Manage product launch and/or overall category-specific brand campaigns
• Liaise with creative, event, media agencies and production partners for execution
• Conduct and manage consumer and brand research studies
• Recommend new formats, audiences, initiatives or partnerships based on learnings

What You’ll Need

• 3 years of experience in brand marketing
• Hands-on experience with influencer marketing, digital campaigns, and BTL activations
• Strong data literacy - comfort with campaign analytics, dashboards, and insighting
• Ability to lead creative briefs, collaborate with design/content teams/agencies, and review output
• A growth mindset and love for building brands from the ground up