Associate Digital Media Marketing

Location: Lahore (On-site)

Experience Level: Fresh – 6 Months

Positions Available: 1

Role Overview

We are seeking a motivated Associate Digital Media Marketing professional to support our digital presence, LinkedIn visibility, and lead generation activities. This role is well-suited for someone at an early stage of their digital marketing career who enjoys content execution, professional networking, and structured outreach.

You will assist with day-to-day LinkedIn marketing activities, outreach coordination, and lead tracking while working closely with marketing and sales teams to support brand awareness and business growth initiatives.

Key Responsibilities

LinkedIn Content & Page Management

• Manage daily activities on LinkedIn, including company pages and outreach profiles.
• Plan, schedule, and publish content aligned with marketing objectives.
• Maintain content calendars to ensure consistent posting.
• Promote blogs, services, announcements, case studies, and industry-related content.
• Use AI-based tools to support content creation and optimization.

Prospecting & Lead Support

• Research target industries, companies, and professional roles based on defined criteria.
• Use tools such as Apollo.io to identify and organize contact information.
• Ensure data accuracy and proper list management before outreach activities.

Outreach Execution & Coordination

• Optimize LinkedIn profiles for professional branding.
• Send personalized connection requests and follow-up messages.
• Engage with prospects through structured messaging workflows.
• Support outreach campaigns using automation and scheduling tools.

Engagement & Brand Interaction

• Monitor comments, messages, mentions, and engagement on LinkedIn.
• Respond to interactions in a professional and brand-aligned manner.
• Engage with relevant industry content to support visibility and reach.

Creative & Visual Support

• Assist in creating LinkedIn visuals using tools such as Canva, Figma, or Adobe software.
• Support visual requirements for campaigns, blogs, and promotional materials.
• Ensure consistency with brand guidelines.

CRM & Lead Tracking

• Log and update leads in the CRM system (GoHighLevel).
• Maintain accurate records, notes, and follow-up actions.
• Ensure proper lead assignment and stage updates.

Reporting & Collaboration

• Track performance metrics such as engagement, responses, and lead activity.
• Maintain basic reports using Excel or task management tools.
• Collaborate with marketing, design, and sales teams on campaign execution.

Skills & Requirements

• Familiarity with LinkedIn for professional or business use
• Basic experience with Canva, Figma, or similar design tools
• Awareness of outreach or contact research tools (e.g., Apollo.io)
• Willingness to learn CRM and outreach platforms.
• Strong written and verbal communication skills.
• Organized, detail-oriented, and eager to learn.

Educational Background

• Bachelor’s degree in Marketing, Business, Media, Communication, Design, or a related field.
• Internship, academic projects, or freelance experience is a plus.
• Content samples or portfolios are encouraged but not mandatory.

Why Join Us?

• Learn directly from experienced marketing and growth professionals.
• Gain hands-on exposure to digital marketing and lead management.
• Work with industry-standard tools and platforms.
• Opportunity to grow in a structured, fast-paced environment.

Work Location: In person