Associate Digital media Marketing Executive

Experience: 0–6 months

Open Positions: 1

Summary
We are seeking a creative, proactive, and digitally savvy Associate – Digital Media Marketing to drive our social media, content promotion, and design initiatives. This role is ideal for someone passionate about digital storytelling, visual communication, and growing a brand's online presence across multiple channels.

You'll play a key role in crafting engaging content, running platform-specific campaigns, and directly contributing to business growth through online outreach, community engagement, and brand consistency.

Key Responsibilities

Social Media Strategy & Execution

Plan and implement social media strategies across platforms (LinkedIn, Instagram, Facebook, X, etc.) to drive engagement, awareness, and lead generation.
Build and maintain monthly content calendars aligned with business objectives and campaigns.
Share company blogs, services, achievements, and thought leadership content to amplify visibility and authority.

Design & Visual Content Creation

Create and manage visually impactful assets, including social posts, ad creatives, infographics, and blog visuals, using tools such as Adobe Creative Suite, Figma, and Canva.
Design high-converting assets for marketing campaigns, lead magnets (eBooks, checklists), and landing pages.
Ensure all creatives reflect brand consistency, tone, and visual appeal across platforms.

Outreach, Engagement & Community Building

Execute LinkedIn outreach strategies including direct messaging, adding contacts, content tagging, comment engagement, and event promotions to support B2B marketing and lead generation.
Actively participate in relevant online forums, industry communities, and digital marketing groups (e.g., Reddit, Quora, Slack communities) to share company content, services, and expertise.
Promote services and blog posts across social channels, niche communities, and discussion platforms to drive traffic and engagement.
Monitor and manage community interactions (DMs, comments, mentions) with a consistent brand voice and timely responses.

Performance Reporting & Insights

Track and report weekly/monthly performance of campaigns, social media efforts, and content distribution.
Analyze KPIs including impressions, reach, engagement, CTR, lead form fills, and community growth.
Use tools like LinkedIn Analytics, Meta Insights, and platform-specific dashboards to derive insights and optimize strategies.
Present performance insights and actionable recommendations to the marketing team.

Collaboration & Campaign Execution

Work closely with content writers, designers, developers, and marketers to launch cohesive, cross-platform campaigns.
Develop and optimize visually compelling landing pages in collaboration with the design/dev team.
Ensure all digital content aligns with and reinforces the overall brand identity and messaging.

Lead Generation & Conversion Support

Direct the creation of lead magnets (eBooks, guides, checklists) and manage their promotion across channels.
Implement strategies to maximize user interaction, generate leads, and drive traffic to CTAs and landing pages.
Monitor community engagement (DMs, comments, shares), and actively contribute to audience growth and retention.
Required Skills
Proficient in Adobe Photoshop, Illustrator, Canva, and/or Figma
Deep understanding of major social platforms, trends, formats, and engagement best practices
Excellent written and verbal communication skills
Strong visual storytelling and content ideation skills
Detail-oriented with strong project management and multitasking abilities
Willingness to take ownership, adapt quickly, and work in a collaborative environment
Basic knowledge of SEO, digital marketing, and lead generation principles
An analytical mindset with the ability to turn metrics into actionable insights
Familiarity with LinkedIn Analytics, Meta Ads Manager, and other tools
Qualifications
Bachelor’s degree in Marketing, Media Studies, Design, Communication, or related fields.
Previous internship or experience in digital marketing, outreach, or content promotion (preferred but not required).
Portfolio or examples of social or visual content work (recommended).
Why Join Us?
Work directly with senior creatives and marketers on high-impact projects.
Contribute to visible digital campaigns that reach real audiences.
Gain exposure to multi-platform content strategy, community building, and campaign execution.
Learn fast, grow fast, and become a digital marketing leader in a fast-paced, collaborative environment

Job Type: Contract
Contract length: 6 months

Work Location: In person