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Associate Director, Brand Experience
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Clorox is the place that’s committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team.
#CloroxIsThePlace
Your role at Clorox:
About the RoleThe Associate Director, Brand Experience leads the creation of bold, consumer-obsessed brand experiences that inspire, engage, and drive business growth. You will own the One Demand Planning (ODP) process, integrating brand, shopper, and channel strategies into one seamless plan that connects with consumers wherever they are.
This role blends creativity and analytics — shaping big ideas, driving content excellence, and ensuring every touchpoint builds our brand and delivers results. You’ll collaborate across teams and agencies to transform insights into integrated, breakthrough campaigns that define the future of our brand.
In this role, you will:
Key Responsibilities:
- Develop and execute a content and creative strategy that leverages consumer insights, real-time data, and agile planning to deliver high-impact brand experiences across traditional, digital, and emerging media.
- Ensure engaging content for the right audience in the right channels, driving both short-term ROI and long-term brand growth.
- Inspire and lead internal teams and integrated agency partners to transform brand goals into breakthrough, consumer-first creative that delivers an engaging, frictionless experience across all touchpoints — both in and out of store.
- Lead the One Demand Planning (ODP) process for the business unit, ensuring seamless integration of brand, shopper, and channel strategies.
- Shape creative direction using data, culture, and brand equity principles to push for bold, differentiated ideas and oversee platform creative development and “big ideas” across the integrated agency team.
- Drive large-scale TV productions, agile social-native content, and creator partnerships to ensure relevance and cultural resonance.
- Leverage emerging technologies and AI tools to enable efficient, data-driven content creation and agile testing.
- Establish and refine data-driven feedback loops, continuously optimizing creative performance and impact in real time.
- Manage and optimize A&SP budgets, making strategic investment decisions that balance brand building and performance to maximize impact.
What we look for:
Experience & Capabilities
- 8+ years of marketing or communications experience with demonstrated success leading integrated campaigns and creative strategy.
- Proven track record in building and executing omnichannel brand plans that deliver business growth.
- Experience managing agency partnerships and cross-functional teams to drive creative excellence.
- Demonstrated expertise in data-driven decision making, marketing performance analytics, and budget management.
- Experience leading transformation in marketing capability, process, or mindset.
- Comfort operating in a matrixed organization and managing multiple priorities in a fast-paced, dynamic environment.
Skills:
- Drives Results:
- Consistently achieves business and brand objectives; delivers measurable impact through marketing investment.
- Strategic Mindset & Thought Leadership
- Translates insights, cultural understanding, and data into powerful brand ideas and long-term growth strategies.
- Anticipates future opportunities and positions the brand to capitalize on them.
- Cultivates Innovation
- Pushes for bold ideas that challenge the status quo and differentiate the brand.
- Leverages new technologies, tools, and creative formats to engage consumers in new ways.
- Consumer Insight & Judgment
- Deeply understands consumer motivations and behaviors and translates them into actionable strategies.
- Brings an external lens, continuously scanning the market and culture to identify emerging opportunities.
- Business Acumen
- Strong understanding of marketing levers, ROI, and financial accountability.
- Makes data-informed decisions that balance short-term performance with long-term brand equity.
- People Leadership & Collaboration
- Develops and inspires a high-performing team; builds talent and capability for the future.
- Builds partnerships across internal and external stakeholders to deliver integrated results.
- Values diversity and inclusion as drivers of creativity and performance.
#LI-Hybrid
Workplace type:
Hybrid - 3 days in office
Our values-based culture connects to our purpose and empowers people to be their best, professionally and personally. We serve a diverse consumer base which is why we believe teams that reflect our consumers bring fresh perspectives, drive innovation, and help us stay attuned to the world around us. That’s why we foster an inclusive culture where every person can feel respected, valued, and fully able to participate, and ultimately able to thrive.
Learn more
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[U.S.]Additional Information:
At Clorox, we champion people to be well and thrive, starting with our own people. To help make this possible, we offer comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company match, flexible time off benefits (including half-day summer Fridays depending on location), inclusive fertility/adoption benefits, and more.
We are committed to fair and equitable pay and are transparent with current and future teammates about our full salary ranges. We use broad salary ranges that reflect the competitive market for similar jobs, provide sufficient opportunity for growth as you gain experience and expand responsibilities, while also allowing for differentiation based on performance. Based on the breadth of our ranges, most new hires will start at Clorox in the first half of the applicable range. Your starting pay will depend on job-related factors, including relevant skills, knowledge, experience and location. The applicable salary range for every role in the U.S. is based on your work location and is aligned to one of three zones according to the cost of labor in your area.
–Zone A: $153,700 - $309,000
–Zone B: $140,900 - $283,300
–Zone C: $128,100 - $257,500
All ranges are subject to change in the future. Your recruiter can share more about the specific salary range for your location during the hiring process.
This job is also eligible for participation in Clorox’s incentive plans, subject to the terms of the applicable plan documents and policies.
Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.
To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes.
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