Associate Director - Brand Marketing

About The Opportunity

Role: Brand Marketing

Level: Associate Director

Reporting To: Vice President - Brand Marketing

Location: Gurugram

About The Function

The GCC team at MakeMyTrip manages the international charter of driving growth across the GCC region. The team’s core objective is to establish MakeMyTrip (MMT) as the leading Online Travel Aggregator (OTA) by enabling strong top-line growth while maintaining bottom-line efficiency. Key focus areas include building the best selection across flights and hotels, offering competitive pricing, launching innovative features, delivering a delightful customer experience, and strengthening customer affinity and loyalty across the region.

Within the GCC business, the Brand Marketing function plays a pivotal role in driving rapid growth and market expansion. It powers bold, insight-led propositions and delivers clutter-breaking communication that captures attention and drives business momentum. From high-impact ATL and BTL campaigns to agile, platform-led digital strategies, the team leads end-to-end brand-building efforts with creativity, precision, and purpose.

By combining sharp consumer insights with data-driven thinking, the function shapes compelling narratives that spark engagement, build affinity, and inspire action. Operating at the intersection of creativity and performance, the team continuously pushes the brand forward in an increasingly competitive and dynamic travel landscape.

About The Role

As the Brand Marketing Lead , you will own and drive the brand charter for MakeMyTrip in the GCC region. The role requires a strong strategic mindset, a deep understanding of consumer behaviour, and the ability to craft bold, insight-led campaigns that deliver both brand impact and measurable business outcomes.

You will also be responsible for defining and executing a holistic, multi-channel brand marketing strategy across ATL, BTL, and digital platforms to strengthen brand equity and accelerate customer acquisition. Working closely with cross-functional stakeholders and external partners, the incumbent will shape compelling narratives and deliver breakthrough campaigns in a fast-paced, highly competitive travel landscape.

What will you be doing

• Demand Generation
  
  

Spearhead demand generation across online and offline channels by shaping bold, insight-led marketing strategies that deliver measurable business impact.

• Growth Opportunities
  
  

Identify and unlock growth opportunities across products, markets, and consumer segments to drive sustainable and future-ready brand expansion.

• Market Intelligence
  
  

Build and maintain a deep, continuously evolving understanding of consumer behaviour, category shifts, and competitive dynamics to stay ahead of the curve.

• Campaign Leadership
  
  

Lead the development of breakthrough brand campaigns—from strategic ideation and creative briefing to execution across paid, owned, and earned media.

• Collaboration
  
  

Drive collaboration across internal teams and agency partners to build consistent, high-impact brand narratives that cut through and convert.

• Integrated Media Strategy
  
  

Design integrated media strategies that align performance, brand, and platform efforts into a unified, full-funnel marketing engine.

• Cross-Functional Partnership
  
  

Partner closely with cross-functional teams (Revenue, Product, Category, Sales) to create cohesive, insight-backed go-to-market strategies for new initiatives and innovations.

Qualification & Experience

• Postgraduate from a reputed institute with 10–12 years of brand marketing experience, preferably in an e-commerce or FMCG environment.
  
  

Key Success Factors For The Role

• Strong business mindset with a constant focus on ROI, revenue, and measurable impact
• Passion for data with the ability to solve complex business problems through structured thinking
• Ability to think strategically while executing with strong tactical precision
• Comfortable operating in a fast-paced, high-growth environment