Associate Director, Content Marketing and Operations

Department: SSEM Strategic Communications and Marketing
Appointment Type and Duration: Regular, Ongoing
Salary: Salary starts at 85,000; commensurate with experience
Compensation Band: OS-OA08-Fiscal Year 2025-2026
FTE: 1.0

Application Review Begins

November 21, 2025; position open until filled.

Special Instructions to Applicants

Please provide the following in application: 1. resume, 2. One-page cover letter. 3. Three professional references. References will not be contacted without advance notice.

For candidates that advance to interviews, we will be asking for portfolio materials reflecting your ability to create compelling content in a multitude of channels.

Department Summary

The Division of Student Services and Enrollment Management (SSEM) leads the university’s efforts to attract and enroll undergraduate students. SSEM units include Admissions, Data Research and Analysis, Financial Aid and Scholarships, Housing, Marketing and Communications, Registrar, and Student Orientation Programs. Together, these units connect with students and families, guide them through the application and enrollment journey, and support their transition to college life.

SSEM is an innovative, collaborative, student-centered division and joining our team means opening doors to a world-class education to help students achieve their potential. With a reputation for academic excellence—the University of Oregon is in the top 2 percent of leading research universities— and a campus buzzing with innovation, the UO is home to programs that consistently rank among the best in the nation. Be a part of the team that attracts and enrolls the next generation of Ducks!

Position Summary

The Associate Director of Content Marketing and Operations plays a pivotal role in shaping how the University of Oregon tells its story to prospective undergraduate students, their families and influencers. Leading a team of creative and marketing professionals, this position drives large-scale, multi-channel campaigns and crafts compelling content that captures attention, inspires engagement, and influences enrollment decisions.

Reporting to the Associate Vice President for SSEM Marketing and Communications, this role provides leadership for the department's content generation, which includes email and text marketing, videography, design and marketing content development. This role works with the AVP to ensure alignment with overall marketing and business objectives. The Associate Director, Content Marketing and Operations is a highly capable marketer and writer who directly contributes to content development, while also leading a multi-disciplinary team to shape and build content strategies. This role also establishes systems and processes that improve creative output and operational performance across the team.

This role combines expertise in persuasive writing, storytelling, and strategy with strong leadership and operational management of multi-disciplinary team roles. The role ensures marketing efforts are distinctive, scalable, and data-informed, while also elevating the UO brand across a wide range of channels. The Associate Director is both creative and strategic: developing messaging, mentoring talent, and building the marketing processes that enable efficiency and impact at scale.

Position is in Eugene, Oregon and must be able to work onsite at the University of Oregon campus in line with team operating protocols. Currently, the team is onsite three days a week and remote the remaining two days.

Minimum Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Eight years of experience in content marketing, operations management, or a related area which included developing and executing content strategies and managing operational processes.
• Three years of experience directly managing professional staff.
• Three years of experience writing marketing content, in areas ranging from email campaigns and web landing pages to brochures and presentations.
• Experience with accessibility standards for digital communication (WCAG 2.1 or higher).

Professional Competencies

• Ability to adapt voice and tone to meet audience needs.
• Exceptional writing and editing skills, with the ability to adapt voice and tone to meet diverse audience needs.
• Strong leadership and talent development skills, with experience fostering inclusive, high-performing teams and addressing performance management issues productively.
• Experience managing junior and mid-level staff representing designers, videographers, email marketers and other marketing disciplines.
• Advanced project management expertise, including the ability to manage large-scale initiatives while also contributing to content and strategy development.
• Experience using a data-informed approach, with the ability to track and interpret analytics and audience insights to shape strategy and improve outcomes.
• Ability to architect paid and organic marketing campaigns.
• Ability to develop and measure the impact of multi-channel paid and organic marketing campaigns.
• Ability to use analytics tools and digital engagement best practices.
• Skilled at establishing and refining content management processes, tools, and systems that enhance efficiency and accountability.
• Strategic problem-solving and decision-making skills, with the ability to navigate complex stakeholder needs and competing priorities.
• Strong interpersonal and collaboration skills, with the ability to partner effectively across units, with leadership, and with external vendors.
• Demonstrated ability to manage multiple priorities and deadlines in a fast-paced environment while maintaining high standards of quality.

Preferred Qualifications

• Proficiency with Adobe InDesign and MS Office Suite.
• Familiarity with higher education marketing and enrollment cycles (or other mission-driven sectors).
• Familiarity with Slate CRM.
• Familiarity with SEO best practices.
• Experience leading teams through organizational change or transformation.

FLSA Exempt: Yes

All offers of employment are contingent upon successful completion of a background check.

The University of Oregon is proud to offer a robust benefits package to eligible employees, including health insurance, retirement plans, and paid time off. For more information about benefits, visit our website.

The University of Oregon is an equal-opportunity institution committed to cultural diversity and compliance with the Americans with Disabilities Act. The University encourages all qualified individuals to apply and does not discriminate on the basis of any protected status, including veteran and disability status. The University is committed to providing reasonable accommodations to applicants and employees with disabilities. To request an accommodation in connection with the application process, please email us or call 541-346-5112.

UO prohibits discrimination on the basis of race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, pregnancy (including pregnancy-related conditions), age, physical or mental disability, genetic information (including family medical history), ancestry, familial status, citizenship, service in the uniformed services (as defined in federal and state law), veteran status, expunged juvenile record, and/or the use of leave protected by state or federal law in all programs, activities and employment practices as required by Title IX, other applicable laws, and policies. Retaliation is prohibited by UO policy. Questions may be referred to the Office of Equal Opportunity and Access. Contact information, related policies, and complaint procedures are listed here.

In compliance with federal law, the University of Oregon prepares an annual report on campus security and fire safety programs and services. The Annual Campus Security and Fire Safety Report is available online.