Associate Director-Digital Content

Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

At AT&T, we empower leaders to drive change in a fast evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

The AD (Associate Director) digital content is a seasoned writing professional who manages a team of writers and oversees the creation of engaging, high-quality written content for the web and app platforms. This person has a deep understanding of brand voice, audience nuance, and marketing objectives. This role plays a pivotal part in shaping compelling, targeted messages and ensuring consistency and brand alignment across both desktop and mobile applications.

Primary responsibilities

• Manage day-to-day team operations and related initiatives.
• Supervise and mentor writers, fostering a culture of excellence and continuous improvement. Provide guidance on best practices and tools.
• Drive high-quality content development and partner with the content strategist to align deliverables with key business requirements.
• Collaborate with cross-functional teams, and guide team members to ensure cohesive, impactful, and integrated messaging.
• Share content direction with designers and contribute to business case development to meet and exceed stakeholder goals.
• Advocate for process, ensuring content meets accessibility standards, brand guidelines, maintains a consistent tone of voice, and follows editorial style.
• Manage content within content management systems (CMS) and oversee the review and approval process to ensure quality and consistency.
• Research SEO strategies, implement best practices, generate content ideas, monitor performance, and stay updated with industry trends to enhance quality and relevance.
• Translate technical content into simple, consumer-friendly language.
• Manage a variety of projects for multiple stakeholders with both short and long timelines.

Core competencies & requirements

• Bachelor’s degree in English, communications, advertising, or similar.
• Ten+ years of related experience with 2+ years in a leadership role.
• In-house or ad agency experience a plus.
• Portfolio showcasing writing for digital touchpoints throughout the customer journey.
• Exceptional writer who can adapt tone and voice while staying on brand.
• Experience writing for B2B and B2C audiences.
• Deep understanding of digital marketing principles and channel-specific best practices.
• Strong presenter who can convey a clear vision.
• Big-picture and critical thinker who is detail-oriented.
• Experience with project management systems, Workfront a plus.

Our Associate Director-Digital Content earns between $130,700 - $196,100 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
• AT&T internet (and fiber where available) and AT&T phone

If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$116,700.00 - $196,100.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.