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Associate Director for Student Affairs Marketing
The Division of Student Affairs advances the mission of the University by creating student-centered learning environments focused on collective well-being where students discover a sense of belonging, excel academically, and develop into their best selves. It encompasses five main units with more than 20 unique departments dedicated to student support, student engagement, strategic success initiatives, housing and residence life, and health and wellbeing.
Student Affairs Marketing and Communications (SAMC) provides marketing, communication, and creative services in collaboration with our divisional and campus partners to engage the University community and promote student success.
Student Affairs Marketing and Communications (SAMC) provides marketing, communication, and creative services in collaboration with our divisional and campus partners to engage the University community and promote student success.
Primary Purpose of Position
The Associate Director of Marketing manages and supports division-wide marketing-related activities for Student Affairs while serving as a supervisor and team leader.
Responsibilities include, but are not limited to, the planning and directing of marketing campaigns, communications, social media, web content management, creative services, video, copywriting/editing, and assessment. This person builds positive working relationships with multiple campus partners to promote services, programs, events, and facilities that impact student success. The position also serves as a primary partner for Housing and Residence Life marketing and communications support.
Responsibilities include, but are not limited to, the planning and directing of marketing campaigns, communications, social media, web content management, creative services, video, copywriting/editing, and assessment. This person builds positive working relationships with multiple campus partners to promote services, programs, events, and facilities that impact student success. The position also serves as a primary partner for Housing and Residence Life marketing and communications support.
Summary of Position Responsibilities
The Associate Director of Marketing leads and supports division-wide marketing-related activities for Student Affairs. The position directly supervises two full-time marketing direct reports and supports a team of skilled marketing and communications professionals.
Key Responsibilities:
Key Responsibilities:
- Leads, develops, and executes strategic marketing and communications initiatives to advance the facilities, programs, services, and events of Student Affairs.
- Plans and executes creative campaigns, including the development of clear and concise content across editorial, print, digital, web, photography, and video platforms.
- Supervises two full-time assistant directors of marketing and indirectly supports two full-time positions (social media and marketing), plus student employees as needed.
- Develops and maintains divisional marketing guidelines, templates, and toolkits to promote consistency, accessibility, and brand alignment across all Student Affairs units.
- Facilitates workshops, training sessions, and one‑on‑one coaching to build staff capacity in areas such as content creation, emerging technologies, social media management, accessibility standards, project management, email communication platforms, and brand compliance.
- Advises, develops, and executes strategy and content for social media.
- Coordinates the production of print and digital creative assets with in-house staff designers.
- Manages multiple projects in a deadline-driven environment.
- Aligns activities with University branding standards and AP Style.
- Assists in the development and implementation of assessment plans.
- Conducts recruitment, hiring, onboarding, training, performance evaluations, and other supervisory responsibilities in accordance with University and state HR policies.
- Participates in division and campus committees to help support the broader University’s commitment to student success.
Minimum Education/Experience
Bachelor’s degree in a discipline related to the area of assignment; and five (5) years of relevant experience; or equivalent combination of education and experience. All degrees must be received from appropriately accredited institutions.
Preferred Education, Knowledge, Skills and Experience
- Four-year degree in marketing, communications, journalism, or related field. Master’s degree preferred, but not required.
- 5+ years of professional marketing and/or communications experience that includes supervising full-time direct reports.
- Excellent project management skills, is organized and self-motivated, and is able to manage multiple projects in a deadline-driven environment.
- Experience with professional social media content creation and delivery, web content management, and video.
- Excellent writing and proofreading skills with applied knowledge of AP Style.
- Experience working in a University setting and marketing programs and services to a college student audience.
- Commitment to customer service, teamwork, and student success.
Necessary Certifications/Licenses
Preferred Certifications/Licenses
Special Notes to Applicants
- Following an introductory period, this position is eligible to telework one day per week.
- Please include a cover letter and resume with your application, as well as a link to a portfolio website or a PDF with at least 5-10 work samples (writing, design, social media, campaigns, etc.).
- The finalist will be subject to a Criminal Background Check and/or a Motor Vehicle Report.
- The Search Committee will not contact references without first verifying permission with the finalist.
- Please ensure your resume reflects the knowledge, skills, abilities, and experiences to support your answers to the supplemental questions.
- UNC Charlotte Benefits Information: https://hr.charlotte.edu/benefits/benefits-overview/
Posting Open Date
05/08/2026
Posting Close Date
05/24/2026
Open Until Filled
No
Proposed Hire Date
08/01/2026
If time-limited please indicate appointment end date
Contact Information
Learn more about Student Affairs at studentaffairs.charlotte.edu and Student Affairs Marketing and Communications at ssi.charlotte.edu/samc.
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