Associate Director - Global Channel Analytics

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Job Purpose:

The Associate Director , Global Channel Analytics in the Global Scientific Communications organization is responsible for tracking, analyzing and reporting on channel and content performance metrics, to provide actionable insights to optimize scientific communication strategies across therapeutic. This role will also drive the integration of generative AI tools into omnichannel content workflows, working closely with Digital and Medical teams to enhance engagement, efficiency, and personalization.

Key Responsibilities:

• Track, analyze and report on metrics and analytics across key scientific communication channels, sharing actionable insights to improve channel and content engagement
• Synthesize complex analytics into data storytelling that will shape content planning and dissemination strategies through clear, data-backed recommendations to optimize omnichannel approaches
• Develop and maintain metrics-driven narratives for reporting on integrated medical communication plans, collaborating with Digital teams for robust data visualization and interpretation of dashboard-related metrics.
• Collaborate across Scientific Communications team and Digital team to assess channel performance across various platforms, ensuring alignment with evolving content dissemination approaches.
• Identify performance trends and share strategic recommendations to optimize channel selection, audience targeting, and engagement approaches for scientific communications deliverables.
• Leverage generative AI tools to generate analytic efficiency, ensuring seamless augmentation of content creation, personalization and delivery
• Monitor AI-generated content performance, refining AI model tools, prompts and training sets in collaboration with Digital based on audience engagement and quality metrics.
• Stay updated on advancements in scientific communications to ensure metric frameworks evolve with the external landscape.

Basic Qualifications and Experience:

• Advanced degree in science, medicine, pharmacy, or related field
• Overall 15+ years of experience 5-7 years of related experience in scientific communications, analytics, and/or medical affairs work experience.
• Proficiency in data visualization tools (e.g. Tableau, Power BI, Figma) and experience leveraging insights to drive scientific communications strategies.
• Strong understanding of generative AI, including prompting, AI models, and AI-driven content personalization.
• Demonstrated experience working cross-functionally Digital, Medical Affairs and Content teams to drive omnichannel success.
• Excellent problem-solving and critical-thinking skills, with a strategic mindset and attention to detail.
• Solid technical capabilities in Excel, PowerPoint, and Team sites
• Ability to interpret, analyze, organize, and present complex data to a broad range of audiences.
• Effective time management, ability to clearly identify priorities, and manage multiple tasks.

Preferred Qualifications and Experience:

• Postgraduate degree (PhD or PharmD).
• Local, regional, or global medical or R&D experience with relevant expertise in therapeutic area.
• Scientific communication strategies for large global markets in US, UK, EU, China and Japan

Inclusion at GSK:

As an employer committed to Inclusion, we encourage you to reach out if you need any adjustments during the recruitment process. Please contact our Recruitment Team at IN.recruitment-adjustments@gsk.com to discuss your needs.

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Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

Inclusion at GSK:

As an employer committed to Inclusion, we encourage you to reach out if you need any adjustments during the recruitment process.

Please contact our Recruitment Team at IN.recruitment-adjustments@gsk.com to discuss your needs.

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