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Associate Director of Social Media Strategy
General Information
Vacancy Open to
All Candidates
Employment Type
Permanent - Full-time
If time-limited, note appointment end date
Hours per week
40
Months per year
12
Position Number
012499
NC Salary Grade Equivalency
NC10
Classification Title
Public Communications Spec
Working Title
Associate Director of Social Media Strategy
Salary Range
$37,978 - $52,220
Anticipate Hiring Range
$37,978 - $47,473
FLSA Status
Non Exempt
Division
Athletics
Department
Athletics (Adm)
Work Unit
Athletics Admin/Support
Work Schedule
8:00 am – 5:00 pm; Monday – Friday with occasional evening and weekend hours required, as necessary.
Primary Purpose of Position
The Associate Director for Social Media Strategy reports to the Assistant Athletic Director for Marketing and Fan Engagement and is responsible for developing, overseeing, and maintaining all social media channels for Charlotte’s 19 Division I athletics teams and the Charlotte 49ers’ main social media channels.
Minimum Education/Experience
Required Minimum Qualifications:
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of education and experience. All degrees must be received from appropriately accredited institutions.
Note: Some state job postings state you can qualify by an ‘equivalent combination of education and experience.’ If that language appears above, then you may qualify through EITHER years of education OR years of directly related experience, OR a combination of both.
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of education and experience. All degrees must be received from appropriately accredited institutions.
Note: Some state job postings state you can qualify by an ‘equivalent combination of education and experience.’ If that language appears above, then you may qualify through EITHER years of education OR years of directly related experience, OR a combination of both.
Essential Job Duties
This position will provide an integrated strategy to advance Charlotte’s Athletics brand through social media. Assists in the creation, implementation, and monitoring of strategic marketing campaigns via social media to generate greater awareness of the Athletics brand. Work closely with the Assistant Director of Marketing, Director of Creative Video, and Creative Services Director to produce content aimed at enhancing recruiting, fan engagement, and elevating the Niner brand.
Other Work Responsibilities
- Performs other related duties as assigned or as directed by the Associate Athletic Director of Strategic Communications.
- Adheres to NCAA compliance regulations, Conference Affiliation, and University.
Departmental Preferred Experience, Skills, Training/Education
- Knowledge and experience with social media platforms and content creation.
- Experience working in professional or university-level social media campaigns or sports programs
- Computer experience, especially with desktop publishing (Adobe Creative Suite)
- Must be able to work evenings and weekends
- The duties and responsibilities of this position must be performed in a competent manner following the highest standards for leadership, professionalism, integrity, accountability, responsibility, cooperation, and customer service.
Necessary Licenses or Certifications
Work Location
Student Activity Center
Posting date
04/10/2026
Closing date
04/26/2026
Proposed Hire Date
05/11/2026
Contact Information
Special Notes to Applicants
- If there is a document you feel is relevant to this position that you would like reviewed with your resume and application, you may upload it to the “Other Documents” section of the Applicant Documents.
- The finalist will be subject to a Criminal Background Check and/or a Motor Vehicle Report
- The Search Committee will not contact references without first verifying permission with the finalist.
- Please ensure your resume reflects the knowledge, skills, abilities, and experiences to support your answers to the supplemental questions.
- UNC Charlotte Benefits Information: https://hr.charlotte.edu/benefits/benefits-overview/
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