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Associate Director of Strategic Communications
Position Purpose
This position will work within Athletics’ team of strategic communication content creators and in collaboration with the entire team. They will serve as the primary contact for specific sports attending on and off campus events working closely with the coaches and student-athletes on storytelling aligned with the DCARD strategic priorities.
Description
Required Qualifications - Education and Yrs Exp
Bachelors plus 3-5 years' experience or equivalent combination of education and experience
Required Qualifications - Skills, Knowledge and Abilities
- Strong verbal communication, interpersonal, and organizational skills.
- Demonstrated aptitude in social media and proactive, strategic communication are essential. Confidence and familiarity working with web technologies, including basic HTML and CMS tools (such as SIDEARM).
- Experience updating content, managing user access, troubleshooting technical issues, assisting with CMS configurations, and ensuring site functionality aligns with branding and accessibility standards.
- Advanced and demonstrated knowledge of statistical programs (such as NCAA Live Stats, NCAA Genius and StatCrew).
- Writing experience with emphasis on Associated Press style.
- Ability to work a flexible schedule including late night and weekend hours.
- Commitment to diversity and to serving the needs of a diverse population.
- Previous experience working in a college sports information office.
- Effective time management skills.
- Ability to work independently as well as lead projects.
- Familiarity with managing social accounts.
Preferred Qualifications
- Bachelor’s Degree with more than five years’ relevant work experience with high autonomy, or the equivalent combination of education and experience.
- Knowledgeable about the varsity sports offered at Dartmouth and their rules of competition.
- Proficient with Adobe Creative Suite (InDesign, Photoshop, Acrobat).
- Video editing and graphic design experience.
Department Contact for Recruitment Inquiries
Chris Celona
Department Contact Phone Number
603-646-5666
Department Contact for Cover Letter and Title
Chris Celona, Sr. Associate Athletics Director for External Strategy
Department Contact's Phone Number
Equal Opportunity Employer
Dartmouth College is an equal opportunity employer under federal law. We prohibit discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, marital status, or any other legally protected status. Applications are welcome from all.
Background Check
Employment in this position is contingent upon consent to and successful completion of a pre-employment background check, which may include a criminal background check, reference checks, verification of work history, conduct review, and verification of any required academic credentials, licenses, and/or certifications, with results acceptable to Dartmouth College. A criminal conviction will not automatically disqualify an applicant from employment. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.
Is driving a vehicle (e.g. Dartmouth vehicle or off road vehicle, rental car, personal car) an essential function of this job?
Yes
Special Instructions to Applicants
Dartmouth College has a Tobacco-Free Policy. Smoking and the use of tobacco-based products (including smokeless tobacco) are prohibited in all facilities, grounds, vehicles or other areas owned, operated or occupied by Dartmouth College with no exceptions. For details, please see our policy. https://policies.dartmouth.edu/policy/tobacco-free-policy
Additional Instructions
Key Accountabilities
Description
Strategic Communications
- Curate content, according to department vision and sport vision, for assigned sport programs by managing social media accounts, crafting content calendars and collaborating with other units to create and design artwork, graphics, and content for a variety of multimedia platforms.
- Incorporate key messaging points into daily content through a proactive approach and digital-forward growth mindset.
- Serve as the lead liaison between assigned sport programs and the External Strategy department.
- Solicit feedback from sport programs and External Strategy colleagues on objectives, goals, and strategies, in addition to creation and distribution of content.
- Facilitate multimedia student-athlete features in coordination with other departments.
- Responsible for the public relations functions for assigned sports.
- Promote student-athletes and coaches for national and conference awards.
- Facilitate interviews and initiate media coverage by preparing logistics, materials and talking points to announcers.
- Maintain an ongoing understanding of industry trends, innovative platforms, and emerging media in a rapidly changing profession.
- Develop rapport with coaching staff, student-athletes, and media members through communication, attendance at practices, and traveling for competitions.
- Oversee the recruitment, hiring, onboarding, and training of student workers for various roles within the department, ensuring each hire is aligned with operational needs and departmental standards. This includes developing job descriptions, conducting interviews, and facilitating orientation and skills development sessions.
- Coordinate and manage staffing for all student and freelance positions related to events, including scheduling, assigning roles, and ensuring appropriate coverage across all event functions. Responsible for maintaining an organized, efficient, and responsive staffing system to support high-quality event execution.
Percentage Of Time
70%
Description
Website and Social Media Management
- Directly responsible for all publicity efforts.
- Design, write, edit and fact-check various communications materials.
- Work closely with the other key Athletics personnel on planning and executing department-wide social media strategy.
- Serve as the backup website administrator, supporting backend setup and maintenance of the department’s digital platforms.
Percentage Of Time
20%
Description
Statistics
- Using statistical software, compiles accurate statistics for assigned sports, including game, season and career statistics.
- Manage current and historical team information (rosters, statistics, record, photos, videos) of assigned sports.
Percentage Of Time
10%
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Demonstrates professionalism and collegiality through actions, interactions, and communications with others appropriate to an environment that is welcoming to all.
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Performs other duties as assigned.
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